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41.
Marketing Management and strategy A reader by Philip Kotler and Keith K, Cox by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Jersey Prentice hall 1988
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KOT , ...

42.
Strategic marketing problems cases and comments by Roger a. Kerin and Robert A. Peterson by
Edition: 5th ed. 
Material type: Text Text
Publication details: Boston Allyn and Bacon 1990
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8 KER , ...

43.
Marketing management of collective sector in India by
Material type: Text Text
Publication details: Delhi Kanishka Publishing 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 JAI .

44.
Winning the marketing war a practical guide to competitive advantage by
Material type: Text Text
Publication details: Chichester John Wiley 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DUR .

45.
Indian Marketing The case studies by M. L. Bhasin by
Material type: Text Text
Publication details: New Delhi Anmol Publication 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BHA .

46.
Advanced marketing strategy Phenomena analysis and decisions Glen L. Urban, Steven, H. Star by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 URB .

47.
Marketing Management Analysis, Planning implementation and control by
Edition: 7th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KOT .

48.
Market driven strategy processes for creating value by
Material type: Text Text
Publication details: New York Free Press 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DAY .

49.
Marketing and sales management by K. R. Balan and C. S. Rayudu by
Material type: Text Text
Publication details: New Delhi Sterling Publishers 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 BAL .

50.
Customer - Focused marketing by
Material type: Text Text
Publication details: England McGraw Hill 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 CHA .

51.
How to do marketing research by Paul N. Hague and Peter Jackson by
Material type: Text Text
Publication details: London Kogan Page 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 HAQ .

52.
International Marketing strategy by
Material type: Text Text
Publication details: London Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 BRA .

53.
Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by
Material type: Text Text
Publication details: Westport Quorum Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI .

54.
Marketing management providing, communicating and delivering value by
Material type: Text Text
Publication details: London Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BRA .

55.
Concurrent marketing integrating product sales and service by
Material type: Text Text
Publication details: Boston Harvard Business School Press 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CES .

56.
Chaos marketing how to win in a turbulent world by
Material type: Text Text
Publication details: London McGraw Hill Book Company 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIL .

57.
Business marketing strategy - cases, concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty by
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAN .

58.
Marketing Management in Indian environment by V. S. Ramaswamy and S. Namakumari by
Material type: Text Text
Publication details: New Delhi Macmillan 1983
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 RAM , ...

59.
Marketing in India text and cases A. N. Sarin and P. Gopala Krishnan by
Material type: Text Text
Publication details: New Delhi Orient Longmans Ltd 1969
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SAR .

60.
The practice of marketing by
Material type: Text Text
Publication details: New Delhi S Chand & Co Ltd 1976
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LAT .

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