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	41.	Beyond world class building character, relationships, and profits Alan M Ross, Cecil B Murphey by Ross, Alan M Murphey, Cecil B Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ROS . Place hold Save to lists Add to cart (remove)
	42.	Simplicity marketing end brands complexity,clutter, and confusion Steven M Cristol, Peter Sealey by Cristol, Steven M Sealey, Peter Material type: Text Publication details: New York The Free Press 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CRI . Place hold Save to lists Add to cart (remove)
	43.	Business process mapping improving customer satisfaction J Mike Jacka, Paulette J Keller by Jacka, J Mike Keller, Paulette J Material type: Text Publication details: New York John Wiley & Sons 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 JAC . Place hold Save to lists Add to cart (remove)
	44.	Zero time providing instant customer value-everytime, all the time Raymond Yeh, Keri Pearlson, George Kozmetsky by Yeh, Raymond Pearlson, Keri Kozmetsky, George Material type: Text Publication details: New York John Wiley & Sons 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 YEH . Place hold Save to lists Add to cart (remove)
	45.	Performance driven CRM how to make your customer relationship management vision a reality Stanley A Brown and Moosha Gulycz by Brown, Stanley A Gulycz, Moosha Material type: Text Publication details: Ontario John Wiley & Sons Canada Ltd 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BRO . Place hold Save to lists Add to cart (remove)
	46.	Loyalty rules how today's leaders build lasting relationships by Reichheld, Frederick F Material type: Text Publication details: Boston Harvard Business School Press 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 REI . Place hold Save to lists Add to cart (remove)
	47.	Crafting customer value the art and science by Duchessi, Peter Material type: Text Publication details: Indiana Purdue University Press 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 DUC . Place hold Save to lists Add to cart (remove)
	48.	The ten demandments by P Kelly Mooney with Laura Bergheim by Mooney, P Kelly Bergheim, Laura Material type: Text Publication details: Boston McGraw-Hill 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MOO . Place hold Save to lists Add to cart (remove)
	49.	Driving customer equity how customer lifetime value is reshaping corporate strategy Roland T Rust, Valarie A Zeithaml, Katherine N Lemon by Rust, Roland T Zeithaml, Valarie A Lemon, Katherine N Material type: Text Publication details: New York Free Press 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 RUS . Place hold Save to lists Add to cart (remove)
	50.	Improving customer satisfaction, loyalty, and profit an integrated measurement and management system Michael D Johnson, Anders Gustafsson by Johnson, Michael D Gustafsson, Anders Material type: Text Publication details: San Francisco Jossey-Bass 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 JOH . Place hold Save to lists Add to cart (remove)
	51.	The relationship-based enterprise powering business success through customers relationship management by Mckenzie, Roy DMR conulting . Centre for strategies leadership Material type: Text Publication details: Tornoto Mcgraw-Hill/Ryerson 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MCK . Place hold Save to lists Add to cart (remove)
	52.	Everyone is a customer a proven method for measuring the value of every relationship in the era of collaborative busine Jeffrey Shuman and Janice Twombly, with David Rottenberg by Shuman, Jeffrey C Twombly, Janice Rottenberg, David Material type: Text Publication details: Illinois Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SHU . Place hold Save to lists Add to cart (remove)
	53.	Total access giving customer what they want in an anytime, anywhere world by McKenna, Regis Material type: Text Publication details: Boston Harvard Business School Press 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MCK . Place hold Save to lists Add to cart (remove)
	54.	The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by Freeland, John G Material type: Text Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT. Place hold Save to lists Add to cart (remove)
	55.	The CRM handbook a business guide to customer relationship management by Dyche, Jill Material type: Text Publication details: Delhi Pearson Education 2002 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.812 DYC , ... Place hold Save to lists Add to cart (remove)
	56.	Legendary brands unleashing of the power of storytelling to create a winning marketing strategy by Vincent, Laurence Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VIN . Place hold Save to lists Add to cart (remove)
	57.	Why CRM doesn't work how to win by letting customers manage the relationship by Newell, Frederick Material type: Text Publication details: London Kogan Page Ltd 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NEW . Place hold Save to lists Add to cart (remove)
	58.	CRM automation by Goldenberg, Barton J Material type: Text Publication details: New Jersey Prentice Hall PTR 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 GOL . Place hold Save to lists Add to cart (remove)
	59.	Total relationship marketing by Gummesson, Evert Edition: 2nd ed. Material type: Text Publication details: Oxford Butterworth Heinemann 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 GUM . Place hold Save to lists Add to cart (remove)
	60.	The customer management scorecard managing CRM for profit Neil Woodcock, Merlin Stone, Bryan Foss by Woodcock, Neil Stone, Merlin Foss, Bryan Material type: Text Publication details: London Kogan page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WOO . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi