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41.
Brand Asset management driving profitable growth through your brands by
Material type: Text Text
Publication details: San francisco Jessey Bass 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV .

42.
Agricultural exports of India lessons from east Asia by
Material type: Text Text
Publication details: Delhi New century publications 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.0954 SAC .

43.
Export competitiveness in South-east Asia policy initiatives and corporate actions in Marine products industry by
Material type: Text Text
Publication details: New Delhi Wheeler publishing 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.0959 BAR .

44.
The marketing of industrial products edited by Norman Hart by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London McGraw-Hill 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

45.
Deep branding on the internet applying heat and presure online to ensure a lasting brand Marc Braunstein, Edward H. Levine by
Material type: Text Text
Publication details: Delhi Addison Wesley longman 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA .

46.
Hi'tech Hi'Touch branding creating brand power in the age of technology Paul Temporal and K.C. Lee by
Material type: Text Text
Publication details: Singapore John Wiley & sons(Asia)Pte ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TEM .

47.
World-class new product development benchmarking best practices of agile manufacturers Dan Dimancescu and Kemp Dwenger by
Material type: Text Text
Publication details: New York American Management Association 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 DIM .

48.
Experiential marketing how to get customers to sense, feel, think, act and relate to your company and brands by
Material type: Text Text
Publication details: New York Free press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH .

49.
24 brand mantras finding a place in the minds and hearts of consumers by
Material type: Text Text
Publication details: New Delhi Response books 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP .

50.
Export statistics for AGRO & food products India 2000-2001 Agricultural and Processed Food Products Export Development Authority by
Material type: Text Text
Publication details: New Delhi APEDA 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.41 EXP(Ref.).

51.
e-brands building an internet business at breakneck speed by
Material type: Text Text
Publication details: Massachusetts Harvard Business School Press 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CAR .

52.
Virtual monopoly building an intellectual property strategy for creative advantage from copyrights to trademarks,from copyrights to design rights by
Material type: Text Text
Publication details: London Nicholas Brealey Publishing 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 PIK .

53.
Branding across borders a guide to global brand marketing James R Gregory,Jack G Wiechmann by
Material type: Text Text
Publication details: Chicago McGraw-Hill 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE .

54.
The Infinite asset managing brands to build new values Same Hill, Chris Lederer by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 HIL , ...

55.
Dirty business big tobacco at the bar of justice by
Material type: Text Text
Publication details: London Aurum Press Ltd 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.476797 PRI .

56.
New products management by
Edition: 4th ed.  
Material type: Text Text
Publication details: Burr Ridge Irwin 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

57.
New products management by
Edition: 5th ed.  
Material type: Text Text
Publication details: Chicago Irwin 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

58.
Instructor's manual to accompany new products management by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Illinois Irwin 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

59.
New products management C.Marle Crawford by
Edition: 5th ed.  
Material type: Text Text
Publication details: Chicago Irwin 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

60.
Customer-centered products creating successful products through smart requirements management Ivy F Hooks and Kristin A Farry by
Material type: Text Text
Publication details: New York AMACOM 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 HOO .

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