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41.
Strategic management Robert A Burgelman, Clayton M. Christensen, Steven C. Wheelwright by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill education pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 BUR .

42.
Product design techniques in reverse engineering and new product development Kevin Otto, Kristin Wood by
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5752 OTT .

43.
The next big thing spotting and forecasting consumer for profit by
Material type: Text Text
Publication details: New Delhi Kogan page 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HIG .

44.
Seizing the white space business model innovation for growth and renewal by
Material type: Text Text
Publication details: Boston Harvard Business Press 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 JOH .

45.
India inside the emerging innovation challenge to the west Nirmalya Kumar, Phanish Puranam by
Material type: Text Text
Publication details: Boston Harvard Business Review press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.0640954 KUM .

46.
A guide to open innovation and crowd sourcing advice from leading experts edited by Paul Sloane by
Material type: Text Text
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 GUI.

47.
Great again revitalizing America's entrepreneurial leadership Henery R. Nothhaft with David Kline by
Material type: Text Text
Publication details: Boston Harvard Business Review press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.040973 NOT .

48.
New Products management Merle Crawford, Anthony Di Benedetto Merle Crawford, Anthony Di Benedetto by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

49.
Managing New Product Innovations by
Material type: Text Text
Publication details: Massachusetts Lexington Books 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 SOU .

50.
Cutturematic how reality TV John cheever a pie lab Julia child fantasty football burning man the Ford Fiesta movement Rube goldberg NFL films wordle two and a half men a 10,000-Year symphoney and execute breakthrough ideas by
Material type: Text Text
Publication details: Boston Harvard Business School Publishing 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 MCR .

51.
The intention economy when customers take charge by
Material type: Text Text
Publication details: Boston Harvard Business Review press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SEA .

52.
Harvard Business Review on inspiring and executing innovation by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 HAR.

53.
Taming Technology how to manage a Development Project by
Material type: Text Text
Publication details: Northants Kogan Page 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 VIN .

54.
Industrial product innovation organisation and management by
Material type: Text Text
Publication details: London croom Helm 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 JOH .

55.
United we brand how to create a cohesive brand that's seen, heard and remembered by
Material type: Text Text
Publication details: Boston, Massachusetts Harvard Business School Press 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOS .

56.
The Power of product Plantforms Buliding value and cost leadership Marc H Meyer and Alvin P Lehnerd by
Material type: Text Text
Publication details: New York The Free Press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 MEY .

57.
Breaking out how to build influence in world of competing ideas by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4092 BUT .

58.
HBR's 10 must reads on innovation by
Material type: Text Text
Publication details: Boston Harvard Business School 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 HBR.

59.
Innovation as usual how to help your people bring great ideas to life Paddy Miller and Thomas Wedell-Wedellsburg by
Material type: Text Text
Publication details: Boston Harvard Business School Publishing 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 MIL .

60.
The product managers's handbook by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GOR .

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