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	41.	Marketing analytics a practical guide to improving consumer insights using data techniques by Grigsby, Mike Edition: 3rd ed. Material type: Text Publication details: New Delhi Kogan Page 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 GRI . Place hold Save to lists Add to cart (remove)
	42.	Principles of marketing Philip Kotler, Gary Armstrong & Prafulla Agnihotri by Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Edition: 17th ed. Material type: Text Publication details: Noida Pearson India education services Pvt ltd 2018 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8 KOT , ... Place hold Save to lists Add to cart (remove)
	43.	Rural marketing Pradeep Kashyap foreword by Jagdish N. Sheth by Kashyap, Pradeep Sheth, Jagdish N. Edition: 4th ed. Material type: Text Publication details: Noida Pearson India Education Services Pvt Ltd 2023 Availability: Items available for loan: International Management Institute New Delhi (6)Call number: 658.804 KAS , ... Place hold Save to lists Add to cart (remove)
	44.	Hyperconsumption Corporate marketing vs. the planet by Hastings, Gerard Material type: Text Publication details: New York Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.1 HAS . Place hold Save to lists Add to cart (remove)
	45.	Marketing for entrepreneurs Concepts and applications for new ventures by Crane, Frederick G Edition: 3rd ed. Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CRA . Place hold Save to lists Add to cart (remove)
	46.	Digital marketing all-in-one for dummies by Diamond, Stephanie Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 DIA . Place hold Save to lists Add to cart (remove)
	47.	Case studies on management strategies human resource and marketing dimension edited by Shreya Mishra and Ajoy K. Dey by Mishra, Shreya Dey, Ajoy K. Material type: Text Publication details: New Delhi Bloomsbury Publishing India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3 CAS. Place hold Save to lists Add to cart (remove)
	48.	The 30 day MBA in marketing your fast track guide to business success by Barrow, Colin Edition: 3rd ed., ed. Material type: Text Publication details: New Delhi Kogan Page India Pvt Ltd 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAR . Place hold Save to lists Add to cart (remove)
	49.	A marketer's guide to digital advertising Transparency, metrics and money by Shailin Dhar and Scott Thomson by Dhar, Shailin Thomson, Scott Material type: Text Publication details: New Delhi Kogan Page 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.144 DHA . Place hold Save to lists Add to cart (remove)
	50.	Digital marketing by Gupta, Seema Edition: 3rd ed. Material type: Text Publication details: Chennai McGraw-Hill Education (India) Pvt Ltd 2023 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.872 GUP , ... Place hold Save to lists Add to cart (remove)
	51.	Essentials of marketing theory and practice for a marketing career David Brown & Alexander Thompson by Brown, David Thompson, Alexander Material type: Text Publication details: Oxon Routledge 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BRO . Place hold Save to lists Add to cart (remove)
	52.	Digital marketing A practical approach by Charlesworth, Alan Edition: 4th ed. Material type: Text Publication details: New York Routledge 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CHA . Place hold Save to lists Add to cart (remove)
	53.	Lean customer engagement by Niyogi, Shil Material type: Text Publication details: New Delhi Sage Publication India Pvt Ltd 2016 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	54.	Essentials of services marketing Jochen Wirtz...[et al.] by Wirtz, Jochen Edition: 3rd ed. Material type: Text Publication details: Noida Pearson India Education Services Pvt Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ESS. Place hold Save to lists Add to cart (remove)
	55.	Services marketing text and cases by Verma, Harsh V Material type: Text Publication details: New Delhi Dorling Kindersley India Pvt Ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VER . Place hold Save to lists Add to cart (remove)
	56.	Principles of marketing Coordinating editor Roger H. Hermanson & Dow Jones-Irwin by Ryan, William T Hermanson, Roger H. Jones-Irwin, Dow Edition: 3rd ed. Material type: Text Publication details: USA Dow Jones-Irwin 1980 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RYA . Place hold Save to lists Add to cart (remove)
	57.	Essentials of modern marketing marketing management for the 21st century and beyond by Philip Kotler...[et al.] by Kotler, Philip Material type: Text Publication details: Noida Vikas Publishing House 2024 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 ESS, ... Place hold Save to lists Add to cart (remove)
	58.	Integrated advertising, promotion, and marketing communications Kenneth E. Clow & Donald E. Baack by Clow, Kenneth E Baack, Donald E. Edition: 6th ed. Material type: Text; Format: print ; Nature of contents: Publication details: Noida Pearson India Education Services Pvt Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 CLO , ... Place hold Save to lists Add to cart (remove)

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