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	41.	Consumer behavior building marketing strategy Del I Hawkins, Roger J Best, Kenneth A Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 9th ed. Material type: Text Publication details: New Delhi Tata McGraw-Hill 2004 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.8342 HAW , ... Place hold Save to lists Add to cart (remove)
	42.	Understanding green consumer behaviour a qualitative cognitive approach by Wagner, Sigmund A Material type: Text Publication details: London Routledge 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 WAG . Place hold Save to lists Add to cart (remove)
	43.	The next economy will you know where your customer are? by Ettenberg, Elliott Material type: Text Publication details: New Delhi Tata McGraw-Hill 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ETT . Place hold Save to lists Add to cart (remove)
	44.	Consumer behavior buying having and being by Solomon, Michael R Edition: 5th ed. Material type: Text Publication details: New Jersey Prentice Hall 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SOL . Place hold Save to lists Add to cart (remove)
	45.	The death of demand finding growth in a saturted global economy by Osenton, Tom Material type: Text Publication details: New Jersey FT Prentice Hall 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 OSE . Place hold Save to lists Add to cart (remove)
	46.	Consumer behavior concepts and applications David L Loudon, Albert J. Della Bitta by Loudon, David L Della Bitta, Albert J Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 1993 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.834 LOU , ... Place hold Save to lists Add to cart (remove)
	47.	Global marketing and advertising understanding cultural paradoxes by Mooij, Marieke de Edition: 2nd ed. Material type: Text Publication details: Thousand Oaks Sage Publications 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO . Place hold Save to lists Add to cart (remove)
	48.	Ethnography for marketers A guide to consumer immersion by Mariampolski, Hy Material type: Text Publication details: Thousand Oaks Sage Publications 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 MAR . Place hold Save to lists Add to cart (remove)
	49.	Web systems design and online consumer behavior Yuan Gao editor by Gao, Yuan Material type: Text Publication details: Hershey Idea Group Publishing 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.142 WEB(Ref.). Place hold Save to lists Add to cart (remove)
	50.	MRUC- Hansa Research Guide to Indian markets 2006 An indispensable guide with distilled insights on Indian consumers & Markets MRUC Hansa Research by MRUC Material type: Text Publication details: Mumbai Media Research Users Council (MRUC) 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.10954 MRU. Place hold Save to lists Add to cart (remove)
	51.	Marketing and multicultural diversity edited by C.P Rao by Rao, C.P Material type: Text Publication details: England Ashgate publishing ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR(Ref.). Place hold Save to lists Add to cart (remove)
	52.	Consumer behaviour Leon G Schiffman, Leslie Lazar Kanuk by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 9th ed. Material type: Text Publication details: New Delhi Prentice Hall of India PvtLtd 2007 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 SCH , ... Place hold Save to lists Add to cart (remove)
	53.	Consumer behavior implications for marketing strategies edited by G Radha Krishna by Radha Krishna, G Material type: Text Publication details: Hyderabad ICFAI University Press 2004 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 CON, ... Place hold Save to lists Add to cart (remove)
	54.	Consumer behaviour and consumer protection in India edited by Meenu Agrawal by Agrawal, Meenu Material type: Text Publication details: New delhi New Century publications 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.340954 CON. Place hold Save to lists Add to cart (remove)
	55.	Customer behavior a managerial perspective Jagdish N Sheth, Banwari Mittal by Sheth, Jagdish N Mittal, Banwari Edition: 2nd ed. Material type: Text Publication details: Australia Thomson/South-Western 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SHE . Place hold Save to lists Add to cart (remove)
	56.	Consumer psychology by Pasricha, Seema Material type: Text Publication details: New Delhi Deep & Deep Publications 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 PAS . Place hold Save to lists Add to cart (remove)
	57.	Why people buy things they dont need understanding and predicting consumer behavior by Danziger, pamela N Material type: Text Publication details: Chicago Dearborn trade publishing 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 DAN . Place hold Save to lists Add to cart (remove)
	58.	Let them eat cake making luxury to masses-as well as the classes by Danziger, pamela N Material type: Text Publication details: Chicago Dearborn trade publishing 2005 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	59.	Great answers to tough marketing questions by Smith, P R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page Ltd., 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SMI. Place hold Save to lists Add to cart (remove)
	60.	Cases in consumer behavior by McEnally, Martha Material type: Text Publication details: New Jersey Pearson education 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MCE(Ref.) . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi