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41.
Online customer care applying today's technology to achieve world-class customer interaction by
Material type: Text Text
Publication details: Milwankee ASQ Quality Press 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'12 CUS .

42.
Consumer culture by
Material type: Text Text
Publication details: Cambridge Polity press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 LUR .

43.
Consumer Europe 1995 by
Material type: Text Text
Publication details: London Euromonitor 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83940212 CON(Ref.).

44.
Consumer Asia 1996 by
Material type: Text Text
Publication details: London Euromonitor 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83950212 CON(Ref.).

45.
Consumer behavior Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy by
Material type: Text Text
Publication details: Lincolnwood NTC business book 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 BER .

46.
Why we buy The science 0f shopping by
Material type: Text Text
Publication details: New York Simon and Schuster 1999
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.834 UND , ...

47.
Managing quality a practical guide to customer satisfaction by
Material type: Text Text
Publication details: New Delhi Response books 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 MUR .

48.
Handbook of marketing scales Multi-item measures for marketing and consumer behavior research by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Thousand Oaks Sage 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BEA(Ref.) .

49.
The market driven organization understanding, attracting and keeping valuable customers by
Material type: Text Text
Publication details: New York Free Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DAY .

50.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson by
Edition: 5th ed.  
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin mcgraw-Hill 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 PET .

51.
Household consumer expenditure and employment situation in India 1994-95 NSS 51 Round July 1994-june 1995 by
Material type: Text Text
Publication details: New Delhi Department of statistics 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 331.110954 IND(Ref.) .

52.
Household consumer expenditure and employment situation in India 1997 NSS 53rd round by
Material type: Text Text
Publication details: New Delhi Department of statistics 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.41 IND(Ref.) .

53.
Cases in consumer behaviour edited by Gerrit Antonides and W. Fred Van Raaij by
Material type: Text Text
Publication details: Chichester John Wiley & Sons ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CAS.

54.
Now or never how companies must change today to win the battle for the internet consumer by
Material type: Text Text
Publication details: London Orin business 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.406 MOD .

55.
Networth shaping markets when customers make the rules by John Hagel, Marc Singer by
Material type: Text Text
Publication details: Boston Harvard Business school press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HAG .

56.
Consumer behavior implications for marketing strategy by Del Hawkins...[etal] by
Edition: 3rd ed 
Material type: Text Text
Publication details: Texas Business publications 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HAW .

57.
Advertising and consumer reaction in India a case study by
Material type: Text Text
Publication details: Jaipur Print well 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10420954 MAT .

58.
The guide to successful consumer banking strategy by
Material type: Text Text
Publication details: New York John Wiley 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.17068 STE .

59.
The Indian FMCG sector by
Material type: Text Text
Publication details: New Delhi ICRA ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.47 IND.

60.
The Indian consumer durables industry by
Material type: Text Text
Publication details: New Delhi ICRA 2001
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 338.47 IND, ...

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