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	41.	Profitable direct marketing by Kobs, Jim Edition: 2nd ed. Material type: Text Publication details: Illinois NTC 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KOB . Place hold Save to lists Add to cart (remove)
	42.	Direct marketing success stories and the strategies that built the business by Stone Bob Material type: Text Publication details: Chicago (U.S.A) NTC business books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STO . Place hold Save to lists Add to cart (remove)
	43.	The brand marketing book creating, managing and extending the value of your brand by Marconi, Joe Material type: Text Publication details: Illinois NTC business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAR . Place hold Save to lists Add to cart (remove)
	44.	Successful advertising research methods Jack Haskins & Alice Kendrick by Haskins,Jack Kendrick, Alice Material type: Text Publication details: Lincolnwood NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.1072 HAS . Place hold Save to lists Add to cart (remove)
	45.	The focus group research handbook by Edmunds, Holly American Marketing Association Material type: Text Publication details: Illinois (U.S.A) NTC Business Books 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 300.723 EDM(Ref.) . Place hold Save to lists Add to cart (remove)
	46.	Advertising & marketing checklists 107 proven checklists to save time & boost advertising & marketing effectiveness by Kaatz, Ron Edition: 2nd ed. Material type: Text Publication details: Illinois NTC business Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 KAA . Place hold Save to lists Add to cart (remove)
	47.	Integrated marketing communication Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn by Schultz, Don E Tannenbaum, Stanley I Lauterborn, Robert F Material type: Text Publication details: Illinois NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SCH . Place hold Save to lists Add to cart (remove)
	48.	The successful marketing plan a disciplined and comprehensive approach Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G Cooper, Scott W. Edition: 2nd ed. Material type: Text Publication details: Lincolnwood, Ill. NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 HIE . Place hold Save to lists Add to cart (remove)
	49.	Creating & delivering winning advertising & marketing presentations by Sandra Moriarty and Tom Duncan by Moriarty, Sandra Duncan, Tom Edition: 2nd ed. Material type: Text Publication details: Chicago NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8101 MOR . Place hold Save to lists Add to cart (remove)
	50.	Be a rapid reader by Redway, Kathryn Material type: Text Publication details: Chicago NTC Learning Works 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 428.432 RED . Place hold Save to lists Add to cart (remove)
	51.	Advertising media planning Jack Z. Sissors & Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: (1st edition replace with 5th ed.,) ed. Material type: Text Publication details: Chicago NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SIS . Place hold Save to lists Add to cart (remove)

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