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41.
Marketing communications integrating offline and online with social media PR Smith and Ze Zook by
Edition: 5th ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2011
Availability: Items available for loan: IMI Delhi (1)Call number: 658.802 SMI .

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42.
How they blew it the CEOs and entrepreneurs behind some of the world's most catastrophic business failures Jamie Oliver & Tony Goodwin by
Material type: Text Text
Publication details: New Delhi Kogan page ltd 2010
Availability: Items available for loan: IMI Delhi (1)Call number: 658.42 OLI .

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43.
The branded mind what neuroscience really tells us about the puzzle of the brain and the brand by
Material type: Text Text
Publication details: New Delhi Kogan page ltd 2011
Availability: Items available for loan: IMI Delhi (1)Call number: 658.8343 DUP .

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44.
Shopper marketing how to increase purchase decisions at the point of sale Markus Stahlberg, Ville maila by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Kogan page ltd 2012
Availability: Items available for loan: IMI Delhi (1)Call number: 659.157 STA .

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45.
No fear finance an introduction to finance and investment for the non-Finance professional by
Material type: Text Text
Publication details: New Delhi Kogan page ltd 2011
Availability: Not available: IMI Delhi: Checked out (1).

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46.
How cool brands stay hot branding to generation Y Joeri Van den Berg, Mattias Behrer by
Material type: Text Text
Publication details: New Delhi Kogan Page ltd 2011
Availability: Items available for loan: IMI Delhi (1)Call number: 658.827 BER .

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47.
A Hand book of training management by
Edition: 2nd ed.  
Material type: Text Text
Publication details: London Kogan Page Ltd 1985
Availability: Items available for loan: IMI Delhi (1)Call number: 658.3124 ROB .

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48.
Innovation how world- class innovators rock their roles Kim Chandler McDonald by
Material type: Text Text
Publication details: New Delhi Kogan Page ltd 2013
Availability: Items available for loan: IMI Delhi (1)Call number: 658.4063 MCD .

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49.
The Handbook of Logistics and Distribution Management Understanding the Supply Chain by
Edition: 5 ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page ltd 2014
Availability: Items available for loan: IMI Delhi (1)Call number: 658.7 RUS(Ref.).

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50.
Performance management by
Material type: Text Text
Publication details: London Kogan Page Ltd 2014
Availability: Items available for loan: IMI Delhi (1)Call number: 658.3125 ASH .

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51.
Financial management for non- financial managers by
Material type: Text Text
Publication details: New Delhi Kogan page Ltd 2012
Availability: Items available for loan: IMI Delhi (1)Call number: 658.15 MAR .

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52.
Understanding digital marketing marketing strategies for engaging the digital generation by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2014
Availability: Items available for loan: IMI Delhi (1)Call number: 658.872 RYA .

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53.
Transforming toxic leaders by
Material type: Text Text
Publication details: London Kogan Page Ltd 2009
Availability: Items available for loan: IMI Delhi (1)Call number: 658.4092 GOL .

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54.
The P'sychology of work insights into successful working practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi Kogan page ltd
Availability: Items available for loan: IMI Delhi (1)Call number: 158.7 GAU .

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55.
Decoding the irrational consumer how to commission, run and generate insights from neuromarketing research by
Material type: Text Text
Publication details: London Kogan page ltd 2015
Availability: Items available for loan: IMI Delhi (1)Call number: 658.834 BRI .

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56.
Customer experience branding Driving engagement through Surprise and Innovation by
Material type: Text Text
Publication details: London Kogan page ltd 2016
Availability: Items available for loan: IMI Delhi (1)Call number: 658.827 GAD .

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57.
Fundamentals of risk management Understanding, evaluating and implementing effective risk management by
Edition: 4 ed.  
Material type: Text Text
Publication details: London Kogan page Ltd 2017
Availability: Items available for loan: IMI Delhi (1)Call number: 658.155 HOP .

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58.
Malcolm McDonald on marketing planning Understanding marketing plans and strategy by
Edition: 2nd ed.  
Material type: Text Text
Publication details: London Kogan Page Ltd 2017
Availability: Items available for loan: IMI Delhi (1)Call number: 658.802 MCD .

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59.
Understanding digital marketing marketing strategies for engaging the digital generation by
Edition: 4th ed.  
Material type: Text Text
Publication details: London Kogan Page Ltd 2017
Availability: Items available for loan: IMI Delhi (1)Call number: 658.872 RYA .

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60.
E-Commerce website optimization why 95 percent of your website visitors devit buy and what you can do about it by Dan Croxen-John and Johann Van Tonder by
Material type: Text Text
Publication details: London Kogan Page Ltd 2017
Availability: Items available for loan: IMI Delhi (1)Call number: 658.872 CRO .

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