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	281.	Essentials of marketing management Geoffrey Lancaster, Lester Massingham. by Lancaster, Geoff Massingham, Lester Edition: 2nd ed. Material type: Text Publication details: Oxon Routledge 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LAN . Place hold Save to lists Add to cart (remove)
	282.	International marketing management by Jain, Subhash C Edition: 3rd ed. Material type: Text Publication details: New Delhi CBS Publishers & Distributors 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 JAI . Place hold Save to lists Add to cart (remove)
	283.	Marketing management strategy cases & problems Steven J. Shaw, John F. Willenborg & Richard E. Stanley by Shaw, Steven J Material type: Text Publication details: Bombay PHI 1980 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 SHA , ... Place hold Save to lists Add to cart (remove)
	284.	Strategic market management managing market for profit and growth by Biswas, Atindra Kumar Material type: Text Publication details: Chennai Notion Press 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BIS . Place hold Save to lists Add to cart (remove)
	285.	Marketing perspectives of public enterprises in developing countries Edited by Rao, K. L. K. by Rao, K.L.K. Material type: Text Publication details: Yugoslavia International center for public enterprises in developing countries 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.62091724 MAR. Place hold Save to lists Add to cart (remove)
	286.	Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann, Ken Burbary ; foreword by Scott Monty. by Hemann, Chuck Burbary, Ken Edition: 2nd ed., ed. Material type: Text Publication details: New York Pearson Education Inc 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HEM . Place hold Save to lists Add to cart (remove)
	287.	The Analytical marketer How to transform your marketing organization by Sweetwood, Adele Material type: Text Publication details: Boston; Massachusetts Harvard Business Review Press 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SWE . Place hold Save to lists Add to cart (remove)
	288.	Strategic marketing concepts and cases Russell Abratt, Michael Bendixen. by Abratt, Russell Bendixen, Michael Material type: Text Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 ABR . Place hold Save to lists Add to cart (remove)
	289.	Researching marketing decisions the Indian context Edited by Ritu Mehta by Mehta, Ritu Material type: Text Publication details: New York Routledge 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800954 RES. Place hold Save to lists Add to cart (remove)
	290.	Social media & mobile marketing by Bhatia, Puneet Singh Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BHA . Place hold Save to lists Add to cart (remove)
	291.	Strategic market management by Aaker, David A Edition: 6th ed. Material type: Text Publication details: New York John Wiley & Sons 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK . Place hold Save to lists Add to cart (remove)
	292.	Entrepreneurial marketing how to develop customer demand by Edwin J. Nijssen Edition: 3rd ed. Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIJ . Place hold Save to lists Add to cart (remove)
	293.	Think like a marketer what it really takes to stand out from the crowd, the clutter, and the competition by Sonnier, Lauron Material type: Text Publication details: New Delhi Time Group Books 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SON . Place hold Save to lists Add to cart (remove)
	294.	Marketing analytics Based on first principles by Robert W. Palmatier, J. ANdrew Petersen and Frank Germann by Palmatier, Robert W Petersen, J. Andrew Germann, Frank Material type: Text Publication details: London Bloomsbury Academic 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 PAL . Place hold Save to lists Add to cart (remove)
	295.	Services marketing People, Technolgy, Strategy by Jochen Wirtz and Christopher Lovelock by Wirtz, Jochen Lovelock, Christopher Edition: 9th ed. Material type: Text Publication details: London World Scientific Publishing Co Inc 2022 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.8 WIR , ... Place hold Save to lists Add to cart (remove)
	296.	Business to business marketing management a global perspective by Alan Zimmerman and Jim Blythe by Zimmerman, Alan S Blythe, Jim Edition: 4th ed. Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ZIM . Place hold Save to lists Add to cart (remove)
	297.	Marketing for entrepreneurs Concepts and applications for new ventures by Crane, Frederick G Edition: 3rd ed. Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CRA . Place hold Save to lists Add to cart (remove)
	298.	Strategic market management by David A. Aaker and Christine Moorman Indian adaptation by Jamid Ul Islam and Zillur Rahman by Aaker, David A Moorman, Christine Edition: 11th ed. Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK . Place hold Save to lists Add to cart (remove)
	299.	Retail marketing management principles and practice Helen Goworek & Peter McGoldrick by Goworek, Helen McGoldrick, Peter J. Material type: Text Publication details: New Delhi Pearson India Education Pvt Ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 GOW . Place hold Save to lists Add to cart (remove)
	300.	Marketing management text & cases by Panda, Tapan Kumar Edition: 3rd ed. Material type: Text Publication details: New Delhi Taxmann Publications Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi