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	261.	Digital marketing integrating strategy and tactics with values by Ira Morton Kaufman and Chris Horton by Kaufman, Ira Morton Horton, Chris Material type: Text Publication details: New York Routledge 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAU . Place hold Save to lists Add to cart (remove)
	262.	Marketing excellence 3 award- winning companies reveal the secrets of their success by Burkitt, Hugh Material type: Text Publication details: London Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BUR . Place hold Save to lists Add to cart (remove)
	263.	Marketing skills a practical guide Garry Haynes and Ronan Morris by Haynes, Garry Morris, Ronan Material type: Text Publication details: New Delhi Viva Books 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HYN . Place hold Save to lists Add to cart (remove)
	264.	Marketing strategy a decision - focused approach By Orville C. Walker and John W. Mullins by Walker, Orville C Mullins, John W. Edition: 7 ed. Material type: Text Publication details: New delhi McGraw Hill education (India) pvt ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WAL . Place hold Save to lists Add to cart (remove)
	265.	B2B Data-Driven marketing sources, uses, results by Ruth P. Stevens and Theresa A. kushner by Stevens, Ruth P Kushner, Theresa A Material type: Text Publication details: Chicago Racom communication 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 STE . Place hold Save to lists Add to cart (remove)
	266.	Marketing management Philip Kotler & kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 15th ed. Material type: Text Publication details: Noida Pearson India education services pvt ltd 2016 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 KOT , ... Place hold Save to lists Add to cart (remove)
	267.	Managing marketing an applied approach Noel Capon, Siddharth Shekhar Singh by Capon, Noel Singh, Siddharth Shekhar Singh Material type: Text Publication details: New Delhi Wiley India Pvt ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAP . Place hold Save to lists Add to cart (remove)
	268.	Marketing strategy and management by Baker, Michael J Edition: 5th ed. Material type: Text Publication details: London Palgrave (Macmillan publishers) 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAK . Place hold Save to lists Add to cart (remove)
	269.	Private label turning the retail brand threat into your biggest opportunity Keith Lincoln and Lars Thomassen by Lincoln, Keith Thomassen, Lars Material type: Text Publication details: London Kogan Sage 2008 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	270.	Malcolm McDonald on marketing planning Understanding marketing plans and strategy by McDonald, Malcolm Edition: 2nd ed. Material type: Text Publication details: London Kogan Page Ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD . Place hold Save to lists Add to cart (remove)
	271.	Marketing strategy and management by Baker, Michael J Edition: 4th ed. Material type: Text Publication details: New York Palgrave Macmillan 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAK . Place hold Save to lists Add to cart (remove)
	272.	Strategic marketing decisions in global markets by Isobel Doole and Robin Lowe by Doole, Isobel Lowe, Robin Material type: Text Publication details: London Thomson Learning 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DOO . Place hold Save to lists Add to cart (remove)
	273.	A practitioner's guide to account-based marketing Accelerating growth in strategic account Bev Burgess with Dave Munn by Burgess, bev Munn, Dave Material type: Text Publication details: London Kogan page ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 BUR . Place hold Save to lists Add to cart (remove)
	274.	Market-led strategic change transforming the process of going to market Nigel F. Piercy by Piercy, Nigel F Edition: 5th ed. Material type: Text Publication details: London Routledge 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PIE . Place hold Save to lists Add to cart (remove)
	275.	Marketing management Indian Cases Contribution by Prachi Gupta ...[et al] by Gupta, Prachi Material type: Text Publication details: Noida Pearson India Education Services Pvt Ltd 2018 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 MAR, ... Place hold Save to lists Add to cart (remove)
	276.	International consumer behavior Its impact on marketing strategy development by Samli, A. Coskun Material type: Text Publication details: London Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SAM . Place hold Save to lists Add to cart (remove)
	277.	Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey & Stan Maklan by McDonald, Malcolm Mouncey, Peter Maklan, Stan Edition: 2nd ed Material type: Text Publication details: New Delhi Kogan Page Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCD . Place hold Save to lists Add to cart (remove)
	278.	How to prepare a marketing plan by Stapleton, John Edition: 3rd ed. Material type: Text Publication details: Aldershot Gower Press Ltd 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 STA . Place hold Save to lists Add to cart (remove)
	279.	Hacking marketing Agile practices to make marketing smarter, faster, and more innovative by Brinker, Scott Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2016 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	280.	Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman foreword by Roger Martin by Soberman, David Soman, Dilip Martin, Roger Material type: Text Publication details: London University of Toronto Press 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 FLU. Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi