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	241.	Cases in marketing management edited by Kenneath E. Clow, Donald Baack by Clow, Kenneth E Baack, Donald Material type: Text Publication details: New Delhi Sage publications India pvt ltd 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 CAS. Place hold Save to lists Add to cart (remove)
	242.	Strategic marketing management planning, implementation and control Richard M.S Wilson and Colin Gilligan by Wilson, Richard M.S Gilligan, Colin Edition: 3rd (Spl. indian ed) ed. Material type: Text Publication details: New York Routledge Taylor & Francis Group 2005 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 WIL , ... Place hold Save to lists Add to cart (remove)
	243.	Radical Marketing from harvard to harley, lessons from ten that broke the rules and made it big Sam Hill and Glenn Rifkin by Hill, Sam Rifkin, Glenn Edition: Ist ed. Material type: Text Publication details: New York Harper Business Book 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HIL . Place hold Save to lists Add to cart (remove)
	244.	Marketing Management C. B Mamoria , R k Suri, Satish Mamoria by Mamoria, C. B Suri, R K Mamoria, Satish Edition: 6th ed. Material type: Text Publication details: Allahabad Kitab Mahal 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAM . Place hold Save to lists Add to cart (remove)
	245.	case studies in marketing management edited by S. Ramesh Kumar by Kumar, S. Ramesh Richard Ivey Material type: Text Publication details: Delhi Pearson/ copyright Richard Ivey 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAS. Place hold Save to lists Add to cart (remove)
	246.	HBR's 10 must reads on strategic marketing by Harvard Business Review Material type: Text Publication details: Boston Harvard Business Review press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 HBR. Place hold Save to lists Add to cart (remove)
	247.	Strategic market management by Aaker, David Edition: 9th ed. Material type: Text Publication details: New Delhi Wiley India pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 AAk , ... Place hold Save to lists Add to cart (remove)
	248.	The invisible continent; four strategic imperatives of the new economy Kenichi Ohmae by Ohmae, Kenichi Material type: Text Publication details: London Nicholas brealey publishing 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 OHM . Place hold Save to lists Add to cart (remove)
	249.	Thought leadership prompting businesses to think and learn by Young, Laurie Material type: Text Publication details: New Delhi Kogan Page 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658. 4092 YOU . Place hold Save to lists Add to cart (remove)
	250.	A framework for marketing management Philip Kotler and Kevin Keller by Kotler, Philip Keller, Kevin Edition: 5th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) Pvt Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 KOT , ... Place hold Save to lists Add to cart (remove)
	251.	Tilt shifting your strategy from products to customers by Dawar, N Material type: Text Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 DAW . Place hold Save to lists Add to cart (remove)
	252.	Understanding digital marketing marketing strategies for engaging the digital generation by Ryan, Damian Edition: 3rd ed. Material type: Text Publication details: New Delhi Kogan Page Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA . Place hold Save to lists Add to cart (remove)
	253.	Understanding markets and strategy how to exploit markets for sustainable business growth by Morley, Malcolm Material type: Text Publication details: London Kogan Page 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOR . Place hold Save to lists Add to cart (remove)
	254.	Marketing management a south Asian perspective By Philip Kotler...[et al]. by Kotler, Philip Edition: 14 ed. Material type: Text Publication details: New Delhi Dorling Kindersley ( India ) pvt ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.802 MAR, ... Place hold Save to lists Add to cart (remove)
	255.	Business to business marketing management a global perspective by Alan Zimmerman and Jim Blythe by Zimmerman, Alan Blythe, Jim Edition: 2 ed. Material type: Text Publication details: New York Routledge 2013 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	256.	Cutting- Edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T Wilcox by Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T. Material type: Text Publication details: New Jersey Pearson Education Inc 2019 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 VEN , ... Place hold Save to lists Add to cart (remove)
	257.	Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann and Ken Burbary by Hemann, Chuck Burbary, Ken Material type: Text Publication details: Indiana (USA) QUE 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HEM . Place hold Save to lists Add to cart (remove)
	258.	Engaging customers using big data how marketing analytics are transforming business by Sathi, Arvind Material type: Text Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAT . Place hold Save to lists Add to cart (remove)
	259.	Marketing management global parspective Indian context by V.S. Ramaswamy and S. Namakumari by Ramaswamy, V.S Namakumari, S. Edition: 5th ed. Material type: Text Publication details: New Delhi McGraw hill education (India) pvt ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 RAM , ... Place hold Save to lists Add to cart (remove)
	260.	Strategic market management by Aaker, David A Edition: 9th ed. Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 AAK , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi