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241.
Rural marketing developing the non-urban consumer by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi Sage 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 VEL .

242.
The Huawei story by Tian Tao with Wu Chunbo by
Material type: Text Text
Publication details: New Delhi Sage 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.76213820951 TAO .

243.
Consumer behavior building marketing strategy by David L. Mothersbaugh ...[et al] by
Edition: 14th ed. 
Material type: Text Text
Publication details: Chennai McGraw-Hill Education 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON. Not available: International Management Institute New Delhi: Checked out (1).

244.
Think like a marketer what it really takes to stand out from the crowd, the clutter, and the competition by
Material type: Text Text
Publication details: New Delhi Time Group Books 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SON .

245.
Consumer behaviour applications in marketing Robert East...[et al.] by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON.

246.
Global marketing & advertising understanding cultural paradoxes by
Edition: 6th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO .

247.
Measuring customer experience how to develop and execute the most profitable customer experience strategies by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2015
Availability: Not available: International Management Institute New Delhi: Checked out (1).

248.
Customer service marketing managing the customer experience Edwin N. Torres Tingting Zhang. by
Material type: Text Text
Publication details: Oxon Routledge 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 TOR .

249.
Essentials of consumer behavior An applied approach by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York Routldege 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 STE .

250.
Customer relationship management concept & application Alok Kumar, Chhabi Sinha & Rakesh Sharma by
Material type: Text Text
Publication details: New Delhi Biztantra Publications 2007
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 KUM , ...

251.
Using behavioral science in marketing drive customer action and loyalty by prompting instinctive responses by
Material type: Text Text
Publication details: London Kogan Page 2022
Availability: Not available: International Management Institute New Delhi: Checked out (1).

252.
Valuing customer engagement strategies to measure and maximize profitability by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Switzerland Palgrave Macmillan 2024
Availability: Not available: International Management Institute New Delhi: Checked out (1).

253.
Consumer Protection Reporter
Material type: Continuing resource Continuing resource; Format: print
Publication details: Delhi Vinod Publication (P) Ltd.
Availability: No items available.

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