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221.
The great marketing turnaround by Stan Rapp and Tom Collins by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP .

222.
The strategy process concepts, contexts and cases by Henry Mintzberg and James Brian Quinn by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Jersey Prentice hall 1991
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.4012 MIN , ...

223.
Service Marketing by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LOV .

224.
Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1992
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 LIL , ...

225.
Marketing Management and strategy A reader by Philip Kotler and Keith K, Cox by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Jersey Prentice hall 1988
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KOT , ...

226.
Strategic Marketing for nonprofit organization by Alan R. Andreasen and Philip Kotler by
Edition: 7th ed. replaced (4th is old ed.) ed.  
Material type: Text Text
Publication details: New Jersey Prentice Hall 2008
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 361.8 AND , ...

227.
The secrets of practical marketing for small business by
Material type: Text Text
Publication details: New York Prentice Hall 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HOL .

228.
Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum by
Edition: 5th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1988
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.83 GRE , ...

229.
Research for marketing decision by paul E. Green and Donald S. Tull by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1990
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 GRE , ...

230.
Advanced marketing strategy Phenomena analysis and decisions Glen L. Urban, Steven, H. Star by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 URB .

231.
Marketing strategy and plans by David J. Luck, O. C. Ferrell and George H. Lucas by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Jersey Prentice Hall 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LUC .

232.
Marketing Management Analysis, Planning implementation and control by
Edition: 7th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KOT .

233.
An analytic approach to marketing decisions Robert F. Dyer and Ernest H. Forman by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DYE .

234.
The 36 biggest mistakes salesmen make and how to correct them by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1963
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 KAH .

235.
Sales negotiating handbook by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4052 KEL .

236.
Unlimited selling power how to master hypnotic skills by Donald J. Moine and Kenneth Hloyd by
Material type: Text Text
Publication details: New Jersey Prentice hall 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 MOI .

237.
Marketing Research Process by
Material type: Text Text
Publication details: New York Prentice hall 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 CRI .

238.
Marketing Research by David J. Luck and Ronald S. Rubin by
Edition: 7th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1989
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 LUC , ...

239.
Handbook of consumer behaviour edited by Thomas S. Robertson and Harald H. Kassarjian by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HAN(Ref.).

240.
Consumer behaviour by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi prentice Hall 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SCH .

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