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	201.	Marketing management C.B Gupta, N. Rajan Nair by Gupta, C.B Nair, Rajan Material type: Text Publication details: New Delhi Sultan Chand & Sons 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GUP . Place hold Save to lists Add to cart (remove)
	202.	Marketing management global perspective Indian context V S Ramaswamy, S Namakumari by Ramaswamy, V.S Namakumari, S Edition: 4th ed. Material type: Text Publication details: Delhi Macmillan publishers India ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 RAM , ... Place hold Save to lists Add to cart (remove)
	203.	Market-Based management strategic for growing customer value and profitability by Best, Raoger J Edition: 4th ed. Material type: Text Publication details: New Delhi prentice Hall of India pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BES . Place hold Save to lists Add to cart (remove)
	204.	Global marketing management by keegan, warren J Edition: 7th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KEE . Place hold Save to lists Add to cart (remove)
	205.	Strategic market management by Aaker, David A Edition: 7th ed. Material type: Text Publication details: New Delhi John Wiley India (p) ltd 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK . Place hold Save to lists Add to cart (remove)
	206.	Branding demystified plans to payoffs by Verma, Harsh V Material type: Text Publication details: New Delhi Response Books from sage 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VER . Place hold Save to lists Add to cart (remove)
	207.	Marketing management by Winer, Russell S Edition: 3rd ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WIN . Place hold Save to lists Add to cart (remove)
	208.	A framework for marketing management Philip Kotler, kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 3rd ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KOT . Place hold Save to lists Add to cart (remove)
	209.	How to write a marketing plan by Westwood, John Edition: 3rd ed. Material type: Text Publication details: New Delhi Kogan page India pvt ltd 2006 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	210.	Marketing management by saxena, Rajan Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill education pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 SAX , ... Place hold Save to lists Add to cart (remove)
	211.	Marketing management by Prakash, Ved Material type: Text Publication details: New Delhi Anmol publications pvt ltd 2005 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 PRA , ... Place hold Save to lists Add to cart (remove)
	212.	Marketing accountability how to measure marketing effectiveness Malcolm McDonald and Peter Mouncey by McDonald, Malcolm Mouncey, Peter Material type: Text Publication details: London Kogan page 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80072 MCD . Place hold Save to lists Add to cart (remove)
	213.	Winning in emerging markets a road map for strategy and execution Tarun Khanna, Krishna G. Palepu, with Richard J. Bullock by Khanna, Tarun Palepu, Krishna G Bullock, Richard J Material type: Text Publication details: Boston, Massachusetts Harvard Business Press 2010 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 338.888 KHA , ... Place hold Save to lists Add to cart (remove)
	214.	Marketing management comprehensive text corporate insight best practices case studies Arun Kumar, N Meenakshi by Kumar, Arun Meenakshi, N Edition: 2nd ed. Material type: Text Publication details: New Delhi Vikas Publishing House pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KUM . Place hold Save to lists Add to cart (remove)
	215.	Innovation and adaptability twin engines of sustained growth edited by S.S Bhakar, V.K Pandey by Bhaskar, S.S Bhakar, S.S Pandey, V.K Material type: Text Publication details: New Delhi Excel Books 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 BHA . Place hold Save to lists Add to cart (remove)
	216.	Marketing Management Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 14th ed. Material type: Text Publication details: Boston Pearson 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KOT . Place hold Save to lists Add to cart (remove)
	217.	Busienss market management (B2B) understanding, creating, and delivering value James C. Anderson...[et al] by Anderson, James C Edition: 3rd ed. Material type: Text Publication details: Delhi Pearson 2011 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.8 BUS, ... Place hold Save to lists Add to cart (remove)
	218.	Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan & Calvin Jones by Ryan, Damian Jones, Calvin Material type: Text Publication details: New Delhi Kogan page ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA . Place hold Save to lists Add to cart (remove)
	219.	The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones by Ryan, Damian Jones, Calvin Material type: Text Publication details: New Delhi Kogan Page 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA . Place hold Save to lists Add to cart (remove)
	220.	MM a south asian perspective Dawn Iacobucci, Avinash Kapoor by Iacobucci, Dawn Kapoor, Avinash Material type: Text Publication details: New Delhi Cengage Learning 2011 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.802 IAC , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi