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	21.	Marketing management Knowledge and skills J. Paul Peter, James H. Donnelly by Peter, J. Paul Donnelly, James H. Edition: 4th ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PET . Place hold Save to lists Add to cart (remove)
	22.	Companies and markets understanding business strategy and the market environment Bryan Lowes, Christopher Pass and Stuart Sanderson by Lowes, Bryan Pass, C. L. Sanderson, Stuart Material type: Text Publication details: Massachusetts Blackwell Publishers 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 LOW . Place hold Save to lists Add to cart (remove)
	23.	International marketing Vern, Terpstra, Ravi Sarathy by Terpstra, Vern Sarathy, Ravi Material type: Text Publication details: Chicago The Dryden Press 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 TER . Place hold Save to lists Add to cart (remove)
	24.	AMA marketing toolbox selecting the right products and services by Parmerlee, David Material type: Text Publication details: USA NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	25.	AMA Marketing Toolbox Identifying the right markets by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	26.	AMA Marketing Toolbox Evaluating marketing strengths and weaknesses by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	27.	AMA Marketing Toolbox Preparing the marketing Plan by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAR . Place hold Save to lists Add to cart (remove)
	28.	AMA Marketing Toolbox Developing successful marketing strategies by parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	29.	International marketing management by Jain, Subhash C Edition: 4th ed. Material type: Text Publication details: California Wadsworth Publishing Company 1993 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 JAI(Ref.) , ... Place hold Save to lists Add to cart (remove)
	30.	The master marketer how to combine tried and tested technique with the latest ideas to achieve spectacular marketing success by Ryan, Christopher Material type: Text Publication details: London Kogan Page 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RYA . Place hold Save to lists Add to cart (remove)
	31.	Marketing management analysis plannin, implementation and control by Kotler, Philip Edition: 8th ed. Material type: Text Publication details: New Delhi Prentice Hall of India 1994 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 KOT , ... Place hold Save to lists Add to cart (remove)
	32.	The business of marketing edited by P. Rajan Varadarajan by Varadarajan, P. Rajan Material type: Text Publication details: Bombay Jaico Publishing House 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BUS. Place hold Save to lists Add to cart (remove)
	33.	Strategy and process in marketing John A. Murray and Aidan O'Driscoll by Murray, John A O'Driscoll, Aidan Material type: Text Publication details: London Prentice Hall 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 MUR . Place hold Save to lists Add to cart (remove)
	34.	Market ownership the art & science of becoming no. 1 by Sherden, William A Material type: Text Publication details: New York American Management Association 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHE . Place hold Save to lists Add to cart (remove)
	35.	The wall street journal on marketing by Ronald Alsop and Bill Abrams by Alsop, Robald Abrams, Bill, jt. author Material type: Text Publication details: New Delhi Universal Book Stall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ALS . Place hold Save to lists Add to cart (remove)
	36.	Strategic market planning problems and analytical approaches by Derek F. Abell and John S. Hammond by Abell, Derek F Hammond, John S., jt. author Material type: Text Publication details: New Jersey Prentice Hall 1979 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 ABE , ... Place hold Save to lists Add to cart (remove)
	37.	The marketing plan A Practioners guide by John Westwood by Westwood, John Material type: Text Publication details: London Kogan Page 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WES . Place hold Save to lists Add to cart (remove)
	38.	Global marketing perspective by Jagdish Sheth and Abdolreza Eshghi by Sheth, Jagdish Eshghi, Abdolreza, jt. author Material type: Text Publication details: Ohio South Western Publishing Co 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHE . Place hold Save to lists Add to cart (remove)
	39.	Industrial marketing Analysis, Planning and control by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder by Reeder, R. Robert Brierty, Edward G. Reeder, Betty H. Material type: Text Publication details: New Jersey Prentice hall 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 REE . Place hold Save to lists Add to cart (remove)
	40.	Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy by Lilien, Gary L Kotler Pilip, Jt. author Material type: Text Publication details: New Jersey Prentice Hall 1992 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 LIL , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi