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	21.	The new integrated direct marketing by Berry, Mike Material type: Text Publication details: Aldershot Grower publishing ltd 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BER . Place hold Save to lists Add to cart (remove)
	22.	Permotional management issues and perspectives edited by Norman Govoni,Robert Eng, Morton Galper by Govoni, Norman A.P. Eng, Robert J Galper, Morton Material type: Text Publication details: New Jersey Prentice Hall 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PRO. Place hold Save to lists Add to cart (remove)
	23.	Sales promotion by Cummins, Julian Material type: Text Publication details: New Delhi Universal Book 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 CUM . Place hold Save to lists Add to cart (remove)
	24.	Advertising & sales promotion S.H.H. Kazmi, Satish K Batra by Kazmi, S.H.H Batra, Satish K Material type: Text Publication details: New Delhi Excel Books 2001 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 KAZ , ... Place hold Save to lists Add to cart (remove)
	25.	How to sell more stuff promotional marketing that really works Steve Smith with Don E. Schultz by Smith, Steve Schultz, Don E Material type: Text Publication details: Chicago Dearborn Trade publishing 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SMI . Place hold Save to lists Add to cart (remove)
	26.	Strategic advertising manangement Larry Percy, Rich and Elliott by Percy, Larry Elliott, Richard Edition: 2nd ed. Material type: Text Publication details: Oxford Oxford University Press 2005 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 PER , ... Place hold Save to lists Add to cart (remove)
	27.	Pitch perfect feel the impact of a winning sales approach John Leach and John Moon by Leach, John Moon, John Material type: Text Publication details: England Capstone publishing ltd 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 650.1 LEA . Place hold Save to lists Add to cart (remove)
	28.	Sales promotion how to create, implement & Integrate campaigns that really work Roddy Mullin and Julian Cummins by Mullin, Roddy Cummins, Julian Edition: 4th ed. Material type: Text Publication details: New Delhi Kogan Page 2008 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.82 MUL , ... Place hold Save to lists Add to cart (remove)
	29.	22 irrefutable laws of advertising and when to violate them by Newman, Michael Material type: Text Publication details: New Delhi Wiley India (p) ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659 NEW . Place hold Save to lists Add to cart (remove)
	30.	Value merchants demonstrating and documenting superior value in business markets James C Anderson, Nirmalya Kumar, James A Narus by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text Publication details: Boston Harvard Business Review 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 AND . Place hold Save to lists Add to cart (remove)
	31.	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belech by Belch, George E Belch, Michael A. Edition: 6th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2003 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 659.1 BEL , ... Place hold Save to lists Add to cart (remove)
	32.	Strategic advertising management Larry Percey, Richard Elliot by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text Publication details: New Delhi Oxford University press 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PER . Place hold Save to lists Add to cart (remove)
	33.	Sales promotion how to create, implement & integrate campaigns that really work by Mullin, Roddy Edition: 5th ed. Material type: Text Publication details: New Delhi Kogan Page 2010 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.82 MUL , ... Place hold Save to lists Add to cart (remove)
	34.	The SPIN selling fieldbook practical tools, methods, exercises, and resources by Rackham, Neil Material type: Text Publication details: New Delhi Tata McGraw Hill education pvt ltd 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 RAC . Place hold Save to lists Add to cart (remove)
	35.	Sales genius a master class in successful selling Tony Buzan and Richard Israel by Buzan, Tony Israel, Richard Material type: Text Publication details: England Gower publishing ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 BUZ . Place hold Save to lists Add to cart (remove)
	36.	Advertising, sales and promotion management by Chunawalla, S.A Material type: Text Publication details: Delhi Himalaya Publishing House 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 CHU . Place hold Save to lists Add to cart (remove)
	37.	The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin by Williams, Alison Mullin, Roddy Material type: Text Publication details: London Kogan page 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIL . Place hold Save to lists Add to cart (remove)
	38.	Maximarketing the new direction in advertising, promotion and marketing strategy Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L Material type: Text Publication details: New York McGraw-Hill Book company 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAP . Place hold Save to lists Add to cart (remove)
	39.	Cases in Advertising & Promotion management John A. Quelch and Paul W. Farris by Quelch, John A Farris, Paul W. Material type: Text Publication details: Texas Business Publications Inc 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 QUE . Place hold Save to lists Add to cart (remove)
	40.	Promotional marketing how to create, implement & integrate campaigns that really work by Mullin, Roddy Edition: 6th ed. Material type: Text Publication details: London Kogan Page 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 MUL . Place hold Save to lists Add to cart (remove)

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