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21.
Malcolm McDonald on marketing planning Understanding marketing plans and strategy by
Edition: 2nd ed.  
Material type: Text Text
Publication details: London Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD .

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22.
The successful marketing plan a disciplined and comprehensive approach Roman G. Hiebing, Scott W. Cooper. by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Lincolnwood, Ill. NTC Business Books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 HIE .

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23.
Global marketing contemporary theory, practice, and cases Ilan Alon...[et al] by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London Routledge 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 GLO.

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24.
Project marketing : a practical approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, c2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 PHA.

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Williamson Magor Library | International Management Institute New Delhi