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	21.	Making markets how firms can design and profit from online auctions and exchanges Ajit Kambil, Eric van Heck by Kambil, Ajit Heck, E Van Material type: Text Publication details: Boston Harvard Business School Press 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAM . Place hold Save to lists Add to cart (remove)
	22.	Edistribution F Barry Lawrence, Daniel F Jennings, Brian E Reynolds by Lawrence, F Barry Jennings, Daniel F Reynolds, Brian E Material type: Text Publication details: Ohio Sourth-Wester (Thomson Learning) 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 LAW . Place hold Save to lists Add to cart (remove)
	23.	E marketing Judy Strauss, Raymond Frost by Strauss, Judy Frost, Raymond Edition: 2nd ed. Material type: Text Publication details: New Delhi Prentice Hall of India 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STR . Place hold Save to lists Add to cart (remove)
	24.	Momentum how companies become unstoppable market forces Ron Rici, John Volkmann by Ricci, Ron Volkmann, John Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIC . Place hold Save to lists Add to cart (remove)
	25.	The eng@ged customer the new rules of internet direct marketing by Brondmo, Hans Peter Material type: Text Publication details: New York Harper Collins Publishers 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BRO . Place hold Save to lists Add to cart (remove)
	26.	Effective e-mail marketing The complete guide to creating successful campaigns by Lewis, Herschell Gordon Material type: Text Publication details: New York AMACOM 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 LEW . Place hold Save to lists Add to cart (remove)
	27.	Buzz harness the power of influence and create demand Marian Salzman, Ira Matathia, Ann O'Reilly by Salzman, Marian Matathia, Ira O'Reilly, Ann Material type: Text Publication details: New Jersey John Wiley & Sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SAL . Place hold Save to lists Add to cart (remove)
	28.	Internet marketing foundations & applications by Siegel, Carolyn Edition: 2nd ed. Material type: Text Publication details: Boston Houghton Mifflin Company 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SIE . Place hold Save to lists Add to cart (remove)
	29.	The anatomy of buzz how to create word-of-mouth marketing by Rosen, Emanuel Material type: Text Publication details: New York Doubleday 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROS . Place hold Save to lists Add to cart (remove)
	30.	Handbook of consumer behavior, tourism, and the internet Juline E. Mills & Rob law by Mills, Juline E Law, Rob Material type: Text Publication details: New York Haworth Hospitality press 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 910.688 HAN(Ref).. Place hold Save to lists Add to cart (remove)
	31.	Connected marketing the viral, Buzz and world of mouth revolution edited by Justin Kirby and Paul Marsden by Kirby, Justin Marsden, Paul Material type: Text Publication details: Oxford Butterworth-Heinemann 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 CON, ... Place hold Save to lists Add to cart (remove)
	32.	e-Retailing Charles Dennis, Tino Fenech and Bill Merrilees by Dennis, Charles Fenech, Tino Merrilees, Bill Material type: Text Publication details: London Routledge 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 DEN . Place hold Save to lists Add to cart (remove)
	33.	Online marketing; a customer-led approach Richard Gay, Alan Charlesworth, and Rita Esen by Gay, Richard Charlesworth, alan Esen, Rita Material type: Text Publication details: New Delhi Oxford University press 2007 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.872 GAY , ... Place hold Save to lists Add to cart (remove)
	34.	Advertising research the internet consumer behavior and strategy edited by George Zinkhan by Zinkhan, George M American marketing Association Material type: Text Publication details: Chicago American Marketing Association 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV. Place hold Save to lists Add to cart (remove)
	35.	E-Marketing by Judy Strauss, Adel EL-Ansary, Raymond Frost by Strauss, Judy Ansary, Adel EL Frost, Raymond Edition: 3rd ed. Material type: Text Publication details: New Delhi Prentice Hall of India pvt ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STR . Place hold Save to lists Add to cart (remove)
	36.	The truth about email marketing by Jenkins, Simms Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 JEN , ... Place hold Save to lists Add to cart (remove)
	37.	Internet marketing strategy implementation and practice Dave Chaffey...[et al] by Chaffey, Dave Edition: 3rd ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 INT. Place hold Save to lists Add to cart (remove)
	38.	The new language of marketing 2.0 how to use ANGELS to energize your market by Carter, sandy Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CAR . Place hold Save to lists Add to cart (remove)
	39.	eMarketing strategies for the complex sale by Albee, Ardath Material type: Text Publication details: New Delhi McGraw Hill 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ALB . Place hold Save to lists Add to cart (remove)
	40.	EMail marketing an hour a day Jeanniey Mullen, David Daniels by Mullen, jeanniey Daniels, David Material type: Text Publication details: New Delhi John Wiley & Sons Inc 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MUL . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi