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21.
International consumer behavior Its impact on marketing strategy development by
Material type: Text Text
Publication details: London Quorum Books 1995
Availability: Items available for loan: IMI Delhi (1)Call number: 658.8342 SAM .

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22.
International marketing management by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi CBS Publishers & Distributors 1990
Availability: Items available for loan: IMI Delhi (1)Call number: 658.848 JAI .

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