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	21.	The Impact of television advertising on children Namita Unnikrishnan, Shailaja Bajpai by Unnikrishnan, Namita Bajpai, Shailaja Material type: Text; Format: print ; Nature of contents: Publication details: New Delhi Sage Publications 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 302.23'40'83 UNN . Place hold Save to lists Add to cart (remove)
	22.	Press and Advertises Year Book 1988 Edition: 26th ed. Material type: Text Publication details: New Delhi INFA Publications 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 070.0202 PRE. Place hold Save to lists Add to cart (remove)
	23.	How to create and deliver winning advertising presentations Sandra Moriarty, Tom Duncan by Moriarty, Sandra Duncan, Tom Material type: Text Publication details: Illinois NTC Business Books 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1(Ref). MOR . Place hold Save to lists Add to cart (remove)
	24.	Annual seminar on research in advertising and sales promotion. March 18-19, 1994 by Seminar on Research in Advertising and promotion (1994 Market Research Society of India Material type: Text Publication details: New Delhi Spectrum 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1072 SEM(Ref). . Place hold Save to lists Add to cart (remove)
	25.	Advertising by Runyon, Kenneth E Material type: Text Publication details: Ohio Charles E Merrill Publishing Company 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RUN . Place hold Save to lists Add to cart (remove)
	26.	Current issues & research in advertising 1983 edited by James H. Leigh & Claude R. Martin by Michigan, University, Graduate school of business administration division of research Leigh, James H. Martin, Claude R. Material type: Text Publication details: Michigan Division of Research Graduate School of Business Aministration 1983 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'05 CUR. Place hold Save to lists Add to cart (remove)
	27.	Advertising pure and simple by Seiden, Hank Material type: Text Publication details: New York Amacom 1976 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.143 SEI . Place hold Save to lists Add to cart (remove)
	28.	Press and advertisers year book 1990-91 Material type: Text Publication details: New Delhi Infa Publications 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 070.0202 IN4P. Place hold Save to lists Add to cart (remove)
	29.	Advertising by Cohen, Dorothy Material type: Text Publication details: Illinois Scott Foresman and Company 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 COH . Place hold Save to lists Add to cart (remove)
	30.	Contemporary advertising Courtland L. Bovee, William F. Arens by Bovee, Courtland L Arens, William F. Edition: 4th ed. Material type: Text Publication details: Homewood Irwin 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BOV . Place hold Save to lists Add to cart (remove)
	31.	Advertising its role in modern marketing S. Watson Dunn...[et al] by Dunn, S. Watson (Samuel Watson), 1918- Edition: 7th ed. Material type: Text Publication details: Chicago The Dryden Press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ADV. Place hold Save to lists Add to cart (remove)
	32.	The way makers by Clark, Eric, 1937- Material type: Text Publication details: London Hodder and Stoughton 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.476591 CLA . Place hold Save to lists Add to cart (remove)
	33.	Brand positioning strategies for competitive advantage by Sengupta, Subroto Material type: Text Publication details: New Delhi Tata McGraw-Hill 1990 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.575 SEN , ... Place hold Save to lists Add to cart (remove)
	34.	Guerrila Marketing secrets for making big profits from your small business by Levinson, Jay Contrd Material type: Text Publication details: Boston Houghton Mifflin Co 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LEV . Place hold Save to lists Add to cart (remove)
	35.	The great marketing turnaround by Stan Rapp and Tom Collins by Rapp, Stan Collins, Tom Material type: Text Publication details: New Jersey Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	36.	Self marketing secrets Winning by marketing your name known by Devries, Henry and Gange Diane by Devries, Henry Material type: Text Publication details: California Avant Books 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DEV . Place hold Save to lists Add to cart (remove)
	37.	Papers from the seminar advertising works held in January, 1989 at Bombay by Advertising works Material type: Text Publication details: Bombay Advertising Club 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ADV . Place hold Save to lists Add to cart (remove)
	38.	Advertising Management by David A. Aaker , Rajeev Batra, John G. Myers by Aaker, David A Edition: 4th ed. Material type: Text Publication details: New Delhi PHI 1992 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 AAK , ... Place hold Save to lists Add to cart (remove)
	39.	The ad game Playing to win G. Robert Cox, Edward J. McGee by Cox, G. Robert McGee, Edward J. Material type: Text Publication details: new Jersey Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 COX . Place hold Save to lists Add to cart (remove)
	40.	Production and creativity in advertising by Evans, Robin B Material type: Text Publication details: Allahabad Wheeler Publishing 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 EVA . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi