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	21.	Cases in direct marketing Herbert E. Brown, Paula M. Saunders and Bruce Buskirk by Brown, Herbert E Sauders, Paula M. Buskirk, Bruce Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BRO . Place hold Save to lists Add to cart (remove)
	22.	Servicescapes the concept of place in contemporary markets edited by John F. Sherry by Sherry, John F. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SER. Place hold Save to lists Add to cart (remove)
	23.	Green marketing oppertunity for innovation by Ottman, Jacquelyn Edition: 2nd ed. Material type: Text Publication details: Chicago NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 OTT . Place hold Save to lists Add to cart (remove)
	24.	Marketing globally planning and practice by A. Coskun Samli, John S. Hill by Samli, A. Coskun Hill, John S. Material type: Text Publication details: Lincolnwood NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 SAM . Place hold Save to lists Add to cart (remove)
	25.	How to create profitable new products-from mission to market by Gruenwald, George Material type: Text Publication details: Chicago NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5'75 GRU . Place hold Save to lists Add to cart (remove)
	26.	Marketing globally planning and practice A Coskun Samli, John S. Hill by Samli, A Coskun Hill, John S Material type: Text Publication details: Lincolnwood NTC business books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 SAM . Place hold Save to lists Add to cart (remove)
	27.	Beyond 2000 the future of direct marketing by Reitman, Jerry I Material type: Text Publication details: Lincolnwood NTC business books 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 REI . Place hold Save to lists Add to cart (remove)
	28.	Strategies for implementing integrated marketing communications by Percy, Larry Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PER . Place hold Save to lists Add to cart (remove)
	29.	Advertising media sourcebook Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban by Turk, Peter.B Jugenheimer, Dobald W Barban, Arnold M Edition: 4th ed. Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10973 TUR(Ref). . Place hold Save to lists Add to cart (remove)
	30.	State of the art marketing research by A.B Blankenship, Geoge edward Breen and Alan Dutka by Blankenship, A.B Breen, George edward Dutka, Alan F Edition: 2nd ed. Material type: Text Publication details: Lincoluwood NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BLA . Place hold Save to lists Add to cart (remove)
	31.	Strategy in advertising matching media and messages to markets and motivations by Bogurt, Leo Edition: 3rd ed. Material type: Text Publication details: Lincolinwood NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BOG . Place hold Save to lists Add to cart (remove)
	32.	Publicity and media relations checklists 59 proven checklists to save time win attention and maximize exposure with every public relations and puplicity contact by Yale, David R Material type: Text Publication details: Lincolnwood NTC business books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659 YAL(Ref). . Place hold Save to lists Add to cart (remove)
	33.	Advertising media planning by Jack Z Sissors and Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: 5th ed. Material type: Text Publication details: Lincolnwood NTC business books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SIS . Place hold Save to lists Add to cart (remove)
	34.	Essentials of advertising strategy Don E Schultz, Stanley I Tannenbaum, Anne Allison by Schultz, Don E Tannenbaum, Stanley Allison, Anne Edition: 3rd ed. Material type: Text Publication details: Illinois NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SCH . Place hold Save to lists Add to cart (remove)
	35.	Introduction to advertising media research, planning, and buying by Surmanek, Jim Material type: Text Publication details: Illinois NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SUR . Place hold Save to lists Add to cart (remove)
	36.	DAGMAR defining advertising goals for measured advertising results by Solomon Dutka by Dutka, Solomon Colley, Russell Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 DUT . Place hold Save to lists Add to cart (remove)
	37.	Market leadership strategies for service companies creating growth, profits and coustomer loyalty Craig Terrill and arthur Middle brooks by Terrill, Craig Middlebrooks, Arther Material type: Text Publication details: Illinois NTC Business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TER . Place hold Save to lists Add to cart (remove)
	38.	Direct marketing success stories and the strategies that built the business by Stone Bob Material type: Text Publication details: Chicago (U.S.A) NTC business books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STO . Place hold Save to lists Add to cart (remove)
	39.	The brand marketing book creating, managing and extending the value of your brand by Marconi, Joe Material type: Text Publication details: Illinois NTC business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAR . Place hold Save to lists Add to cart (remove)
	40.	Successful advertising research methods Jack Haskins & Alice Kendrick by Haskins,Jack Kendrick, Alice Material type: Text Publication details: Lincolnwood NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.1072 HAS . Place hold Save to lists Add to cart (remove)

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