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181.
Hooked how to build habit-forming products Nir Eyal with Ryan Hoover by
Material type: Text Text
Publication details: New York Penguin Random House 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575019 EYA .

182.
Global brand management a guide to developing, building & managing an international brand Laurence Minsky & Ilan Geva by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.049 MIN .

183.
The Innovation secrets of Steve Jobs Insanely different principles for breakthrough success by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Education Pvt Ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 GAL .

184.
The 22 immutable laws of branding How to build a product or service into a world-Class brand by Al Ries and Laura Ries by
Material type: Text Text
Publication details: New York Collins 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIE .

185.
What clients love a field guide to growing your business by
Material type: Text Text
Publication details: New York Warner Business Book 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BEC .

186.
B2B brand management with the cooperation of Ines Michi by Philip Kotler and Waldemar Pfoertsch by
Material type: Text Text
Publication details: New York Springer 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KOT .

187.
Powerful B2B content using brand journalism to create compelling and authentic storytelling by
Material type: Text Text
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FLA .

188.
Brand storytelling put customers at the heart of your brand story by
Material type: Text Text
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROD .

189.
Innovation Breakthrough thinking at 3M, duPont, GE, Pfizer and rubbermaid edited by Rosabeth Moss Kanter, John Kao and Fred Wiersema foreward by Tim Peters by
Material type: Text Text
Publication details: New York HarperBusiness 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 INN.

190.
Global waste management models for tackling the international waste crisis by
Material type: Text Text
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 363.728 POP .

191.
Entrepreneurial marketing how to develop customer demand by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Oxon Routledge 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIJ .

192.
International luxury brand strategy by
Material type: Text Text
Publication details: New York Routledge 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LUP .

193.
Originals How non-conformists move the world by
Material type: Text Text
Publication details: London Penguin Random House 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 153.35 GRA .

194.
Winning at new products by
Material type: Text Text
Publication details: Canada Gage Educational Publishing Co 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 COO .

195.
Corporate strategy and product innovation edited by Robert R. Rothberg by
Edition: 2nd ed., ed.  
Material type: Text Text
Publication details: New York The Free Press 1981
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 COR.

196.
Product innovation management a workbook for management in industry
Edition: 3rd ed., ed.  
Material type: Text Text
Publication details: London Butterworths 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 HOL.

197.
Innovation managing the development of profitable new products by
Material type: Text Text
Publication details: California Lifetime Learning Publications 1982
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 ROS .

198.
Bringing innovation to market how to break corporate and customer barriers Jagdish N. Sheth & S. Ram by
Material type: Text Text
Publication details: New York John Wiley & Sons 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.578 SHE .

199.
Systematic new product development Gordon Douglas, Philip Kemp & Jeremy Cook by
Material type: Text Text
Publication details: England Gower Publishing Co 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 DOU .

200.
Managing luxury brands a complete guide to contemporary luxury brand strategies edited by Eleonora Cattaneo by
Material type: Text Text
Publication details: New Delhi Kogan Page India Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAN.

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