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181.
Marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
Edition: 7th ed.  
Material type: Text Text
Publication details: Australia Thomson/South-Western 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LAM .

182.
Marketing planning& strategic Subhash C. Jain by
Edition: 6th ed.  
Material type: Text Text
Publication details: Australia Thomson/South-Western 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 JAI .

183.
Ten deadly marketing sins signs and solutions by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT .

184.
Marketing management text and cases rajiv Lal, John A. Quelch, V.Kasturi Rangan by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LAL .

185.
Lateral marketing new techniques for finding breakthrough ideas Philip kotler, Fernando Trias De Bes by
Material type: Text Text
Publication details: New Delhi John Wiley (p) ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT .

186.
International marketing strategy by
Edition: 5th ed.  
Material type: Text Text
Publication details: Harlow FT Prentice Hall 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 BRA(Ref.) .

187.
Global marketing an interactive approach Kate Gillespie, Jean-Pierre Jeannet, H David Hennessey by
Material type: Text Text
Publication details: Boston Houghton Mifflin & Co 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 GIL .

188.
Marketing management Philip Kotler...[et al] by
Edition: 12th ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindersley(India) pvt ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR .

189.
Services marketing management A strategic perspective Hans Kasper, Piet van Halsdingen, Mark Gabbott by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Chichester John Wiley & Sons 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KAS .

190.
Global marketing management A casebook by
Edition: 5th ed.  
Material type: Text Text
Publication details: Singapore Thomson/South-Western 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 QUE(Ref.) .

191.
Global marketing management Masaaki Kotabe, kristiaan helsen by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Jersey John Wiley & sons 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KOT(Ref.) .

192.
Marketing management text and cases by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 PAN , ...

193.
Conversations with marketing masters Laura Mazur and Louella Miles by
Material type: Text Text
Publication details: New Delhi Wiley India (p) ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAZ .

194.
Profitable marketing communication a guide to marketing return on investment Antony Young and Lucy Aitken by
Material type: Text Text
Publication details: New Delhi Kogan page 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 YOU .

195.
Marketing management a south asian perspective Philip Kotler...[et al] by
Edition: 13th ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (10)Call number: 658.802 MAR, ...

196.
Marketing Management comprehensive text, best practice, corporate insights Arun Kumar and N. Meenakshi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing house 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KUM , ...

197.
Marketing genius by
Material type: Text Text
Publication details: New Delhi Wiley India (p) ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 FIS .

198.
Marketing strategy a decision-focused approach Orville C. Walker...[et al]. by
Edition: 5th ed.  
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill 2006
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.802 MAR, ...

199.
Marketing management by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Co Ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SAX .

200.
International marketing management an Indian perspective R.L Varshney, B.Bhattacharyya by
Material type: Text Text
Publication details: New Delhi Sultan Chand & Sons 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 VAR .

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