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	161.	Rethinking prestige branding secrets of the ueber-brands Wolfgang Schaefer, J.P Kuehlwein by Schaefer, Wolfgang Kuehlwein, J.P Material type: Text Publication details: London Kogan page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH . Place hold Save to lists Add to cart (remove)
	162.	Aaker on branding 20 principles that drive success by Aaker, David A Material type: Text Publication details: New Delhi Sage Response 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK . Place hold Save to lists Add to cart (remove)
	163.	Private label turning the retail brand threat into your biggest opportunity Keith Lincoln and Lars Thomassen by Lincoln, Keith Thomassen, Lars Material type: Text Publication details: London Kogan Sage 2008 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	164.	Chance or choice unlocking innovation success Gregory C McLaughlin and Vinny Carabollo by McLaughlin, Gregory C Caraballo, Vinny Material type: Text Publication details: London CRC Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 MCL . Place hold Save to lists Add to cart (remove)
	165.	Emerging markets strategies for competing in the global value chain by Grosse, Robert Material type: Text Publication details: London Kogan Page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 GRO . Place hold Save to lists Add to cart (remove)
	166.	Corporate reputation managing opportunities and threats edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper by Burke, Ronald J. Martin, Graeme Cooper, Cary L. Material type: Text Publication details: England Gower Publishing Ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 COR. Place hold Save to lists Add to cart (remove)
	167.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Edition: 2 ed. Material type: Text Publication details: New Delhi Prentice Hall of India Pvt Ltd 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KEL . Place hold Save to lists Add to cart (remove)
	168.	Creative intelligence Harnessing the power to create,connect, and inspire by Nussbaum, Bruce Material type: Text Publication details: New York HarperCollins Publishers 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.472 NUS . Place hold Save to lists Add to cart (remove)
	169.	Global marketing contemporary theory, practice, and cases Ilan Alon...[et al] by Alon, Ilan Edition: 2nd ed. Material type: Text Publication details: London Routledge 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 GLO. Place hold Save to lists Add to cart (remove)
	170.	Blue ocean strategy reader by W. Chan Kim and Renee Mauborgne by Kim, W. Chan Mauborgne, Renee Material type: Text Publication details: Boston Harvard Business School Publishing 2017 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	171.	Brand protection in the online world a comprehensive guide David N Barnett by Barnett, David N Material type: Text Publication details: London Kogan page 2017 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BAR , ... Place hold Save to lists Add to cart (remove)
	172.	Harvard business review on brand management Harvard Business Review by Harvard business review Material type: Text Publication details: Boston Harvard Business School Press 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAR. Place hold Save to lists Add to cart (remove)
	173.	Audio branding Using sound to build brand by Laurence Minsky and Colleen Fahey foreword by Philip Kotler by Minsky, Laurence Fahey, Laurence Kotler, Philip (Fwd.) Material type: Text Publication details: New Delhi Kogan Page 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MIN . Place hold Save to lists Add to cart (remove)
	174.	The indestructible brand crisis management in the age of social media Venke Sharma and Hushidar Kharas. by Sharma, Venke Kharas, Hushidar Material type: Text Publication details: New Delhi Sage publication India pvt ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4056 SHA . Place hold Save to lists Add to cart (remove)
	175.	Customer-driven transformation how being design-led helps companies get the right services to market Joe Heapy, Oliver King James Samperi. by Heapy, Joe King, Oliver Samperi, James Material type: Text Publication details: London Kogan page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HEA . Place hold Save to lists Add to cart (remove)
	176.	Advertising & promotion Chris Hackley and Rungpaka Amy Hackley by Hackley, Chris Hackley, Rungpaka Amy Edition: 4th ed. Material type: Text Publication details: London Sage 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 HAC . Place hold Save to lists Add to cart (remove)
	177.	The customer-driven playbook converting customer feedback into successful products Travis Lowdermilk and Jessica Rich. by Lowdermilk, Travis Rich, Jessica Edition: Indian edition ed. Material type: Text Publication details: New Delhi SPD (Shroff Publishers & Distributors pvt ltd) 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 LOW . Place hold Save to lists Add to cart (remove)
	178.	The post-truth business how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey. by Pillot de Chenecey, Sean Material type: Text Publication details: New York Kogan page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PIL . Place hold Save to lists Add to cart (remove)
	179.	The Green bundle Pairing the market with the planet by Magali A. Delmas with David Colgan by Delmas, Magali A Colgan, David Material type: Text Publication details: California Stanford University Press 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DEL . Place hold Save to lists Add to cart (remove)
	180.	Disruptive branding How to win in times of change by Jacob Benbunan, Gabor Schreier and Benjamin Knapp by Benbunan, Jacob Schreier, Gabor Knapp, Benjamin Material type: Text Publication details: New Delhi Kogan Page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BEN . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi