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	161.	Repositioning marketing in an era of competition change and crises Jack Trout with steve Rivkin by Trout, Jack Rivkin, Steve Material type: Text Publication details: New Delhi Tata Mcgraw-Hill education pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TRO . Place hold Save to lists Add to cart (remove)
	162.	Strategic advertising management Larry Percey, Richard Elliot by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text Publication details: New Delhi Oxford University press 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PER . Place hold Save to lists Add to cart (remove)
	163.	Adland searching for the meaning of life on a branded planet by Othmer, James P Material type: Text Publication details: New York Doubleday 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 OTH . Place hold Save to lists Add to cart (remove)
	164.	YouTube and viedeo marketing an hour a day by Jarboe, Greg Times Group Books Material type: Text Publication details: New Delhi Wiley India pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 JAR , ... Place hold Save to lists Add to cart (remove)
	165.	Advertising its business, culture and career's by Tibbs, Andy Material type: Text Publication details: London Routledge 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1023 TIB . Place hold Save to lists Add to cart (remove)
	166.	Advertising and public relations research Donald W. Jugenheimer...[et al] by Jugenheimer, Donald W Material type: Text Publication details: New Delhi PHI Learning pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.072 ADV. Place hold Save to lists Add to cart (remove)
	167.	The practice of advertising edited by Adrian R. Mackay by Mackay, Adrian R Edition: 5th ed. Material type: Text Publication details: Oxford Butterworth-Heinemann 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PRA. Place hold Save to lists Add to cart (remove)
	168.	Cases in advertising & marketing management real situations for tomorrow's managers Edd Applegate and Art Johnsen by Applegate, Edd Johnsen, Art Material type: Text Publication details: New Delhi Pinnacle xivp 1915 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 APP . Place hold Save to lists Add to cart (remove)
	169.	DRAFTFCB+ULKA Brand building advertising concepts and cases (Case Book II) M G Parameswaran, Kinjal Medh by parameswaran, M G Medh, Kinjal Material type: Text Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10954 PAR . Place hold Save to lists Add to cart (remove)
	170.	Hegarty on advertising turning intelligence into magic by Hegarty, John Material type: Text Publication details: New York Thames Hudson inc 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659 HEG . Place hold Save to lists Add to cart (remove)
	171.	The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones by Ryan, Damian Jones, Calvin Material type: Text Publication details: New Delhi Kogan Page 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA . Place hold Save to lists Add to cart (remove)
	172.	The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency Kotaro Sugiyama, Tim Andree by Sugiyama, Kotaro Andree, Tim Material type: Text Publication details: New Delhi Tata McGraw Hill education pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SUG . Place hold Save to lists Add to cart (remove)
	173.	Advertising, sales and promotion management by Chunawalla, S.A Material type: Text Publication details: Delhi Himalaya Publishing House 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 CHU . Place hold Save to lists Add to cart (remove)
	174.	About face the secrets of emotionally effective advertising by Hill, Dan Material type: Text Publication details: New Delhi Kogan page 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.1019 HIL . Place hold Save to lists Add to cart (remove)
	175.	The branded mind what neuroscience really tells us about the puzzle of the brain and the brand by Du Plessis, Erik Material type: Text Publication details: New Delhi Kogan page ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 DUP . Place hold Save to lists Add to cart (remove)
	176.	Shopper marketing how to increase purchase decisions at the point of sale Markus Stahlberg, Ville maila by Stahlberg, Markus Maila, Ville Edition: 2nd ed. Material type: Text Publication details: New Delhi Kogan page ltd 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.157 STA . Place hold Save to lists Add to cart (remove)
	177.	The psychology of advertising Bob M. Fennis and wolfgang Stroebe by Fennis, Bob Michael Stroebe, Wolfgang Material type: Text Publication details: Hove Psychology press Taylor & Francis group 2010 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.1019 FEN , ... Place hold Save to lists Add to cart (remove)
	178.	Advertising & promotion an integrated marketing communications approach by Hackley, Chris Edition: 2nd ed. Material type: Text Publication details: New delhi sage 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 HAC . Place hold Save to lists Add to cart (remove)
	179.	AD critique how to deconstruct ads in order to build better advertising by Tag, Nancy R Material type: Text Publication details: New Delhi Sage publications India pvt ltd 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TAG . Place hold Save to lists Add to cart (remove)
	180.	Advanced google adwords by Geddes, Brad Material type: Text Publication details: New Delhi Wiley India pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.144 GED . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi