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141.
United we brand how to create a cohesive brand that's seen, heard and remembered by
Material type: Text Text
Publication details: Boston, Massachusetts Harvard Business School Press 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOS .

142.
The Power of product Plantforms Buliding value and cost leadership Marc H Meyer and Alvin P Lehnerd by
Material type: Text Text
Publication details: New York The Free Press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 MEY .

143.
Marketing of high-technology products and innovations Jakki Mohr Sanjit Sengupta and Stantey Slater by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindnersley 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOH .

144.
The making of a name the inside story of the brands we buy Steve Rivkin and Fraser Sutherland by
Material type: Text Text
Publication details: Oxford Oxford University press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIV .

145.
Breaking out how to build influence in world of competing ideas by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4092 BUT .

146.
HBR's 10 must reads on innovation by
Material type: Text Text
Publication details: Boston Harvard Business School 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 HBR.

147.
Innovation as usual how to help your people bring great ideas to life Paddy Miller and Thomas Wedell-Wedellsburg by
Material type: Text Text
Publication details: Boston Harvard Business School Publishing 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 MIL .

148.
Branding in competitive market place Rajat K Baisya by
Material type: Text Text
Publication details: New Delhi Sage 2013
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BAI , ...

149.
The product managers's handbook by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GOR .

150.
Project management in new product development by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 BAR .

151.
Managing new industry creation global knowledge formation and entrepreneurship in high technology Thomas P. Murtha, Stefanie Ann Lenway and Jeffrey A. Hart by
Material type: Text Text
Publication details: Stanford, California Stanford University press 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 MUR .

152.
The mastery of innovation a field guide to lean product development by
Material type: Text Text
Publication details: London CRC Press (Taylor & Francis Group) 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 RAD .

153.
Building strong brands by
Material type: Text Text
Publication details: New York The Free Press 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK .

154.
Strategic management of technology and innovations by Robert A. Burgelman, Clayton M. Christensen and Steven C. by
Edition: 4 ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw hill education pvtltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 BUR .

155.
Strategies for building sustainable Indian brands All India Management Association
Material type: Text Text
Publication details: Excel Books, c2006. 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 STR.

156.
Brand psychology consumer perspective, corporate reputations by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827019 GAB .

157.
Zero to one notes on startups, or how to build the future by Peter Thiel with Blake Masters by
Material type: Text Text
Publication details: London Virgin Books 2014
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.11 THI , ...

158.
Managing creativity and innovation
Material type: Text Text
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.514 MAN, ...

159.
The oxford handbook of creativity, innovation and entrepreneurship edited by Christina E. Shalley, Michael A. Hitt and Jing Zho by
Material type: Text Text
Publication details: Oxford Oxford University Press 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 OXF(Ref.).

160.
What is a 21st century brand? new thinking from the next generation of agency leaders edited by Nick Kendall by
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHA.

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