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	141.	Well designed how to use empathy or create products people love by Kolko, Jon Material type: Text Publication details: Boston Jon Kolko 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 KOL . Place hold Save to lists Add to cart (remove)
	142.	Marketing analytics a practical guide to real marketing science by Grigsby, Mike Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 GRI . Place hold Save to lists Add to cart (remove)
	143.	practical text analytics interpreting text and unstructured data for business intelligence by Struhl, Steven Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.472 STR . Place hold Save to lists Add to cart (remove)
	144.	Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR . Place hold Save to lists Add to cart (remove)
	145.	Maketing research a user's perspective by Venugopal, Pingali Material type: Text Publication details: Delhi McGraw Hill Education (India) pvt ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 VEN . Place hold Save to lists Add to cart (remove)
	146.	Strategic market planning the pursuit of competitive advantage by Day, George S Material type: Text Publication details: St. Paul, Minnesota West publishing co 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 DAY . Place hold Save to lists Add to cart (remove)
	147.	Decoding the irrational consumer how to commission, run and generate insights from neuromarketing research by Bridger, Darren Material type: Text Publication details: London Kogan page ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 BRI . Place hold Save to lists Add to cart (remove)
	148.	Marketing research an applied orientation by Naresh K. Malhotra & Satyabhusan Dash by Malhotra, Naresh K Dash, Satyabhusan Edition: 7 ed. Material type: Text Publication details: New Delhi Pearson India education pvt ltd 2016 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.83 MAL , ... Place hold Save to lists Add to cart (remove)
	149.	Marketing analytics a practical guide to real marketing science by Grigsby, Mike Material type: Text Publication details: London Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 GRI . Place hold Save to lists Add to cart (remove)
	150.	The Market research toolbox a concise guide for beginners by Mcquarrie, Edward F Edition: 4th ed. Material type: Text Publication details: Los Angeles Sage 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MCQ . Place hold Save to lists Add to cart (remove)
	151.	The Handbook of brand management scales Lia Zarantonello Lia and Veronique Pauwels-Delassus by Zarantonello, Lia Pauwels-Delassus, Veronique Material type: Text Publication details: London Routledge 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ZAR . Place hold Save to lists Add to cart (remove)
	152.	Marketing research tools and techniques Nigel Bradley by Bradley, Nigel Edition: 2nd ed. Material type: Text Publication details: New York Oxford University Press Inc 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BRA . Place hold Save to lists Add to cart (remove)
	153.	Advanced customer analytics targeting, valuing, segmenting and loyalty techniques by Grigsby, Mike Material type: Text Publication details: London Kogan Page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 GRI . Place hold Save to lists Add to cart (remove)
	154.	Marketing research text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by Boyd, Harper W Westfall, Ralph Stasch, Stanley F. Edition: 6th ed. Material type: Text Publication details: Delhi Richard Irwin Inc 1985 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BOY . Place hold Save to lists Add to cart (remove)
	155.	Marketing research with IBM SPSS statistics a practical guide by Karine Charry ... [et al] by Charry, Karine Material type: Text Publication details: New York Routledge 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.830285555 MAR. Place hold Save to lists Add to cart (remove)
	156.	Marketing research methodology PG Diploma in marketing management first semester PGDMM04 Center for Distance Education and Open Learning (CDEOL), Silchar (Assam University) Material type: Text Publication details: Noida Vikas Publishing House Pvt Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 MAR, ... Place hold Save to lists Add to cart (remove)
	157.	Industrial marketing research, techniques & practices Donald D. Lee. by Lee, Donald D Material type: Text Publication details: Westport, CT. Technomic Pub Co 1978 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83028 LEE . Place hold Save to lists Add to cart (remove)
	158.	Do-it-yourself marketing research George Edward Breen, Albert B. Blankenship ; illustrated by Howard Munce. by Breen, George Edward Blankenship, Albert Breneman, 1914- Edition: 3rd ed. Material type: Text Publication details: New York McGraw-Hill 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 BRE . Place hold Save to lists Add to cart (remove)
	159.	Market research a guide to planning, methodology & evaluation Paul Hague and Peter Jackson by Hague, Paul Jackson, Peter Edition: 2nd ed. Material type: Text Publication details: Milford, CT Kogan Page 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 HAG . Place hold Save to lists Add to cart (remove)
	160.	Artificial intelligence marketing and predicting consumer choice an overview of tools and techniques Steven Struhl by Struhl, Steven Material type: Text Publication details: London Kogan page ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658,80028563 STR . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi