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141.
Understanding the consumer by
Material type: Text Text
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SZM .

142.
Marketing research & consumer behaviour S Sumathi, P Saravanavel by
Material type: Text Text
Publication details: New Delhi Vikas publishing House pvt ltd 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SUM .

143.
Consumer behaviour by
Material type: Text Text
Publication details: London Thomson learning 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 WRI .

144.
Statistics for marketing and consumer research by
Material type: Text Text
Publication details: Log Angeles Sage 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAZ .

145.
Patterns of middle class consumption in India and China edited by Christophe Jaffrelot, Peter Van der veer by
Material type: Text Text
Publication details: New Delhi Sage publications India pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 305.550951 PAT.

146.
Primal branding create zealots for your brand, your company and the future by
Material type: Text Text
Publication details: New York Free Press 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAN .

147.
Entertainment marketing & communication selling branded performance, people and places by
Material type: Text Text
Publication details: New Delhi Drling Kindersley (India ) pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 790.2 SAY .

148.
The next big thing spotting and forecasting consumer for profit by
Material type: Text Text
Publication details: New Delhi Kogan page 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HIG .

149.
Ride the change a perspective on the changing Indian consume, market and marketing by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PAR .

150.
Why she buys the new strategy for reaching the world's most powerful consumers by
Material type: Text Text
Publication details: NewYork Crown Business 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 BRE .

151.
Consumer behaviour buying having and being by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Delhi PHI Learning pvt ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SOL .

152.
Basic marketing 01 consumer behaviour by
Material type: Text Text
Publication details: Switzerland AVA publishing 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 NOE .

153.
Emotion and reason in consumer behavior by
Material type: Text Text
Publication details: New Delhi Elsevier a division of Reed Elsevier India pvt ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 CHA , ...

154.
Winning strategies for Indian market edited by Anuradha Dayal-Gulati and Dipak Jain by
Material type: Text Text
Publication details: New Delhi Kogan Page India pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.954 WIN.

155.
Consumer behavior and culture consequences for global marketing and advertising by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Sage 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 CON.

156.
Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee by
Edition: 11th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8342 HAW , ...

157.
Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan by
Material type: Text Text
Publication details: New York John Wiley & Sons 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIN .

158.
Mass affluence 7 new rules of marketing to today's consumer Paul Nunes, Brian Johnson by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NUN .

159.
Consumer behavior concepts, applications and cases M S Raju, Dominique Xardel by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House pvt ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 RAJ .

160.
Effective management of organization consulting [ MBS3012] edited by Doirean Wilson and Lola-Peach Martins by
Material type: Text Text
Publication details: New Delhi Sage Publications India pvt ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.46 EFF.

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