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121.
The customer-driven playbook converting customer feedback into successful products Travis Lowdermilk and Jessica Rich. by
Edition: Indian edition ed.  
Material type: Text Text
Publication details: New Delhi SPD (Shroff Publishers & Distributors pvt ltd) 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 LOW .

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122.
Malcolm McDonald on value propositions how to develop them, how to quantify them Malcolm McDonald and Grant Oliver. by
Material type: Text Text
Publication details: London Kogan Page 2019
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 McD .

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123.
Relationship management in banking Principles and practice by Steve Goulding and Richard Abley by
Material type: Text Text
Publication details: New Delhi Kogan Page 2019
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.10688 GOU .

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124.
Customer innovation Delivering a customer-led strategy for sustainable growth by Marion Debruyne and Koen Tackx by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Delhi Kogan Page 2019
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 DEB .

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125.
Customer relationship management concepts and technologies Francis Buttle & Stan Maklan by
Edition: 4th ed., ed.  
Material type: Text Text
Publication details: Oxon Routledge 2019
Availability: Items available for loan: International Management Institute New Delhi (10)Call number: 658.812 BUT , ...

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126.
What clients love a field guide to growing your business by
Material type: Text Text
Publication details: New York Warner Business Book 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BEC .

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127.
Customer relationship management a step-by-step approach by H Peeru Mohamed and A Sagadevan by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.12 CUS.

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128.
Secrets of great rainmakers the keys of success and wealth by
Material type: Text Text
Publication details: New York Hyperion Books 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 FOX .

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129.
Creating customer delight The How and why of CRM by Rakesh Seth and Kirti Seth by
Material type: Text Text
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SET .

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130.
Account-based growth unlocking sustainable value through extraordinary customer focus Bev Burgess and Tim Shercliff by
Material type: Text Text
Publication details: New Delhi Kogan Page India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BUR .

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131.
Lean customer engagement by
Material type: Text Text
Publication details: New Delhi Sage Publication India Pvt Ltd 2016
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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132.
Value creation the definitive guide for business leaders by
Material type: Text Text
Publication details: New Delhi Sage Response 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 MAH .

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133.
Brand storytelling put customers at the heart of your brand story by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROD .

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134.
Data storytelling in marketing how to tell persuasive stories through data by
Material type: Text Text
Publication details: London Kogan Page 2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 FLO .

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135.
Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage Publications Ltd., c2023
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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136.
Managing customer value : one step at a time by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: World Scientific Publishing Co. Pvt.. Ltd., 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SOM.

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137.
Customer xperience leadership : a blueprint to maximize performance by Series: World Scientific lecture notes in marketing ; volume 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: World Scientific, c2024
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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