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121.
Managing Indian brands marketing concepts and strategies by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KUM .

122.
A guide to open innovation and crowd sourcing advice from leading experts edited by Paul Sloane by
Material type: Text Text
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 GUI.

123.
Luxury world the past, present and future of luxury brands by
Material type: Text Text
Publication details: New Delhi Kogan page India 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TUN .

124.
Great again revitalizing America's entrepreneurial leadership Henery R. Nothhaft with David Kline by
Material type: Text Text
Publication details: Boston Harvard Business Review press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.040973 NOT .

125.
New Products management Merle Crawford, Anthony Di Benedetto Merle Crawford, Anthony Di Benedetto by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 CRA .

126.
Banking products and services by
Material type: Text Text
Publication details: New Delhi Taxmann Publications (p) ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 332.17 IND , ...

127.
Harvard Business Review on Managing High-Tech Industries by
Material type: Text Text
Publication details: Boston Harvard Business School Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 620.0068 HAR.

128.
Managing New Product Innovations by
Material type: Text Text
Publication details: Massachusetts Lexington Books 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 SOU .

129.
Cutturematic how reality TV John cheever a pie lab Julia child fantasty football burning man the Ford Fiesta movement Rube goldberg NFL films wordle two and a half men a 10,000-Year symphoney and execute breakthrough ideas by
Material type: Text Text
Publication details: Boston Harvard Business School Publishing 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 MCR .

130.
Darwings brands adapting for success by
Material type: Text Text
Publication details: New Delhi Sage 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAL .

131.
The intention economy when customers take charge by
Material type: Text Text
Publication details: Boston Harvard Business Review press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SEA .

132.
Harvard Business Review on inspiring and executing innovation by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 HAR.

133.
Taming Technology how to manage a Development Project by
Material type: Text Text
Publication details: Northants Kogan Page 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 VIN .

134.
Industrial product innovation organisation and management by
Material type: Text Text
Publication details: London croom Helm 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5038 JOH .

135.
Poor-Quality Cost by
Material type: Text Text
Publication details: New York Marcel Dekker 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 HAR .

136.
The customer Connection quality for the rest of US by
Material type: Text Text
Publication details: New York AMACOM 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 GUA .

137.
The better mousetrap Brand invention in media democracy by
Material type: Text Text
Publication details: New elhi Kogan page 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PON .

138.
Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.767 DYE .

139.
The new strategic brand management advanced insights & strategic thinking by
Edition: 5th ed.  
Material type: Text Text
Publication details: New Delhi Kogan page 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 KAP .

140.
The Science and Art of Branding Giep Franzen and Sandra Moriarty by
Material type: Text Text
Publication details: New Delhi Segment Books [M E Sharpe;New York ] 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FRA .

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