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	121.	Marketing management a relationship marketing perspective Cranfield school of management by Cranfield school of management Material type: Text Publication details: Houndmills Macmillan press ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MAR. Place hold Save to lists Add to cart (remove)
	122.	Thinking out of the box how to market your company into the future by Yohalem, Kathy C Material type: Text Publication details: New York John Wiley 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 YOH . Place hold Save to lists Add to cart (remove)
	123.	Marketing management and strategy by Doyle, Peter Edition: 2nd ed. Material type: Text Publication details: London Prentice Hall 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DOY . Place hold Save to lists Add to cart (remove)
	124.	International marketing management an Indian perspective R.L. Varshney, B. Bhattacharyya by Varshney, R.L Bhattacharyya, B Material type: Text Publication details: New Delhi Sultan Chand & Sons 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 VAR . Place hold Save to lists Add to cart (remove)
	125.	Strategic marketing management edited by Robert J Dolan by Dolan, Robert J Harvard Business School Material type: Text Publication details: Massachusetts Harvard Business School 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 STR. Place hold Save to lists Add to cart (remove)
	126.	Marketing management cases for creative problem solving Laurence martin Weinstein, Madan Annavarjula by Weinstein, Laurence Martin Annavarjula, Madan Material type: Text Publication details: Cincinnati South-Western College Publishing 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WEI . Place hold Save to lists Add to cart (remove)
	127.	Marketing management text and cases by Dolan, Robert J Material type: Text Publication details: Boston McGraw-Hill Irwin 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DOL . Place hold Save to lists Add to cart (remove)
	128.	Marketing management a finance emphasis by Chatterjee, B.K Edition: 4th ed. Material type: Text Publication details: Mumbai Jaico Publishing House 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 CHA . Place hold Save to lists Add to cart (remove)
	129.	Marketing connecting with customers by Harrell, Gilbert D Edition: 2nd ed. Material type: Text Publication details: New Jersey Prentice Hall 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HAR . Place hold Save to lists Add to cart (remove)
	130.	Global marketing management Masaaki Kotabe, Kristiaan Helsen by Kotabe, Masaaki Helsen, Kristiaan Edition: 2nd ed. Material type: Text Publication details: New York John Wiley & Sons 2001 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.848 KOT , ... Place hold Save to lists Add to cart (remove)
	131.	International marketing cases by Jain, Subhash C Edition: 6th ed. Material type: Text Publication details: Cincinnati South-Western/Thomson Learning 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 JAI(Ref.) . Place hold Save to lists Add to cart (remove)
	132.	Marketing moves a new approach to profits, growth, and renewal Philip Kotler, Dipak C Jain, Suvit Maesincee by Kotler, Philip Jain, Dipak C Maesincee, Suvit Material type: Text Publication details: Boston Harvard Business School Press 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT . Place hold Save to lists Add to cart (remove)
	133.	Modern marketing management in the indian context Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar by Davar, Rustom S Davar, Sohrab R Davar, Nusli R Edition: 7th ed. Material type: Text Publication details: Bombay Crown publishing house 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DAV . Place hold Save to lists Add to cart (remove)
	134.	Marketing management by Dickson, Peter R Edition: 2nd ed. Material type: Text Publication details: Fortworth The Dryden press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PIC . Place hold Save to lists Add to cart (remove)
	135.	Marketing management by Kotler, Philip Edition: 11th ed. Material type: Text Publication details: Delhi Pearson Education 2003 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 KOT , ... Place hold Save to lists Add to cart (remove)
	136.	International marketing Vern Terpstra and Ravi Sarathy by Terpstra, Vern Sarathy, Ravi Edition: 5th ed. Material type: Text Publication details: Fort Worth The Dryden Press 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 TER . Place hold Save to lists Add to cart (remove)
	137.	Principle of marketing ; a global perspective RichardJ J. Somenik ,Gary Bamossy by Somenik ,Richard J Bamossy,Gary Material type: Text Publication details: Cincennati South Western Publishing 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SOM . Place hold Save to lists Add to cart (remove)
	138.	The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by Freeland, John G Material type: Text Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT. Place hold Save to lists Add to cart (remove)
	139.	Value-based marketing marketing strategies for corporate growth and shareholder value by Doyle, Peter Material type: Text Publication details: Chichester John Wiley & Sons 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DOY . Place hold Save to lists Add to cart (remove)
	140.	Market-Driven management how to define, develop, and deliver customer value by Webster, Frederick E Edition: 2nd ed. Material type: Text Publication details: New Jersey John wiley and sons 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEB . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi