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	121.	Marketing research an international approach Marcus J. Schmidt, Svend Hollensen by Schmidt, Marcus Hollensen, Svend Material type: Text Publication details: New Delhi Dorling Kindersley(India) pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SCH . Place hold Save to lists Add to cart (remove)
	122.	More guerrilla marketing research asking the right questions, the right way and effectively using the answers to make money Robert J Kaden, Gerald Linda, Jay Conrad Levinson by Kaden, Robert J Linda, Gerald Levindon, Jay Conrad Material type: Text Publication details: New Delhi Kogan page India 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 KAD . Place hold Save to lists Add to cart (remove)
	123.	Magic numbers for consumer marketing key measures to evaluate marketing success by Davis, John Material type: Text Publication details: New Delhi wiley India pvt ltd 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DAV . Place hold Save to lists Add to cart (remove)
	124.	Marketing research David A. Aaker, V. Kumar, George S. Day by Aaker, David A Kumar, V Day, George S Edition: 9th ed. Material type: Text Publication details: New Delhi Wiley India (p) ltd 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 AAK . Place hold Save to lists Add to cart (remove)
	125.	National household survey 2006 market for textiles and clothing by India. Ministry of Textiles Ministry of Textiles Material type: Text Publication details: Mumbai Ministry of Textiles(Textiles Committee)Govt of India 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.47677 IND(Ref.) . Place hold Save to lists Add to cart (remove)
	126.	Data-Driven marketing the 15 metics everyone in marketing should know by Jeffery, Mark Material type: Text Publication details: New Delhi Wiley India pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 JEF . Place hold Save to lists Add to cart (remove)
	127.	Kellog on marketing edited by Alise M. Tybout, Bobby J. Calder by Tybout, Alice M Calder, Bobby J Edition: 2nd ed. Material type: Text Publication details: New Delhi Wiley India pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KEL. Place hold Save to lists Add to cart (remove)
	128.	Social media metircs how to measure and optimize your marketing investment by Sterne, Jim Material type: Text Publication details: New Jersey John Wiley & Sons inc 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STE . Place hold Save to lists Add to cart (remove)
	129.	Marketing research an applied orientation Naresh K. Malhotra, Satyabhusan Dash by Malhotra, Naresh K Dash, Satyabhushan Edition: 6th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.83 MAL , ... Place hold Save to lists Add to cart (remove)
	130.	Marketing Research David A. Aaker...[et al] by Aaker, David A Edition: 10th ed. Material type: Text Publication details: New Delhi Wiley India (P) ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAR. Place hold Save to lists Add to cart (remove)
	131.	Marketing research by Boyce, John Edition: 2nd ed. Material type: Text Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BOY . Place hold Save to lists Add to cart (remove)
	132.	Leading edge marketing research 21st century tools and practices edited by Robert J. Kaden, Gerald Linda, Melvin Prince by Linda, Robert J (ed) Linda, Gerald (ed) Prince, melvin (ed) Material type: Text Publication details: New Delhi Sage 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 LEA. Place hold Save to lists Add to cart (remove)
	133.	Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets by Belk, Russell Fischer, Eileen Kozinets, Robert V Material type: Text Publication details: Los Angeles Sage 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BEL . Place hold Save to lists Add to cart (remove)
	134.	Radical Marketing from harvard to harley, lessons from ten that broke the rules and made it big Sam Hill and Glenn Rifkin by Hill, Sam Rifkin, Glenn Edition: Ist ed. Material type: Text Publication details: New York Harper Business Book 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HIL . Place hold Save to lists Add to cart (remove)
	135.	Consumer-Brand relationships theory and practice edited by Susan Fournier, Michael Breazeale, and Mare Fetscherin by Fournier, Susan Breazeale, Michael Fetscherin, Mare Material type: Text Publication details: London Routledge 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON. Place hold Save to lists Add to cart (remove)
	136.	Tilt shifting your strategy from products to customers by Dawar, N Material type: Text Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 DAW . Place hold Save to lists Add to cart (remove)
	137.	Marketing analytics data driven techniques with Micrsoft Excel by Winston, Wayne Material type: Text Publication details: New Delhi Wiley India pvtltd 2014 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.80072 WIN , ... Place hold Save to lists Add to cart (remove)
	138.	Cutting- Edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T Wilcox by Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T. Material type: Text Publication details: New Jersey Pearson Education Inc 2019 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 VEN , ... Place hold Save to lists Add to cart (remove)
	139.	Engaging customers using big data how marketing analytics are transforming business by Sathi, Arvind Material type: Text Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAT . Place hold Save to lists Add to cart (remove)
	140.	Marketing research by Gupta, S.L Material type: Text Publication details: New delhi Excel books 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 GUP . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi