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121.
The howard-sheth theory of buyer behavior by
Edition: 50th Anniversary Edition ed.  
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 SHE .

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122.
The Truth about what customers want by
Material type: Text Text
Publication details: Delhi Pearson Education 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SOL .

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123.
Consumer behaviour and the arts a marketing perspective edited by Franc?ois Colbert and Alain D'Astous by
Material type: Text Text
Publication details: Oxon Routledge 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON.

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124.
Rural marketing developing the non-urban consumer by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi Sage 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 VEL .

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125.
Consumer behaviour applications in marketing Robert East...[et al.] by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON.

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126.
Global marketing & advertising understanding cultural paradoxes by
Edition: 6th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO .

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127.
Essentials of consumer behavior An applied approach by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York Routldege 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 STE .

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128.
Using behavioral science in marketing drive customer action and loyalty by prompting instinctive responses by
Material type: Text Text
Publication details: London Kogan Page 2022
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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Williamson Magor Library | International Management Institute New Delhi