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121.
Why people buy things they dont need understanding and predicting consumer behavior by
Material type: Text Text
Publication details: Chicago Dearborn trade publishing 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 DAN .

122.
Let them eat cake making luxury to masses-as well as the classes by
Material type: Text Text
Publication details: Chicago Dearborn trade publishing 2005
Availability: Not available: International Management Institute New Delhi: Checked out (1).

123.
It happened in India the story of pantaloons, Big bazaar, central and the great Indian consumer Kishore Biyani with Dipayan Baishya by
Material type: Text Text
Publication details: New Delhi Rupa Co 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 BIY .

124.
Cases in consumer behavior by
Material type: Text Text
Publication details: New Jersey Pearson education 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MCE(Ref.) .

125.
The undercover economist by
Material type: Text Text
Publication details: London Abacus 2006
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 330 HAR , ...

126.
Case studies in consumer behavior by
Material type: Text Text
Publication details: Hyderabad The ICFAI centre for management Research 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CAS(Ref.).

127.
Consumer behavior and marketing action by
Edition: 6th ed.  
Material type: Text Text
Publication details: Australia Thomson learning 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ASS .

128.
Satisfaction how every great company listens to the voice of the customer Chris Denove and James D Power by
Material type: Text Text
Publication details: New Delhi Portfolio (Penguin Books) 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 DEN .

129.
Consumer behavior by
Material type: Text Text
Publication details: Hyderabad The Institute of chartered financial analysists of India 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON.

130.
Consumer behavior approaches and applications edited by G.Radha Krishna by
Material type: Text Text
Publication details: Hyderabad The ICFAI University press 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON.

131.
Indian consumers emerging trends edited by G Radha Krishna by
Material type: Text Text
Publication details: Hyderabad ICFAI University press 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835954 IND.

132.
The marketing whitebook the essential handbook for marketers Business world by
Material type: Text Text
Publication details: Kolkota ABP pvt ltd/ Business world 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

133.
Advertising research the internet consumer behavior and strategy edited by George Zinkhan by
Material type: Text Text
Publication details: Chicago American Marketing Association 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV.

134.
Rural marketing targeting the non-urban consumer by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Response 2002
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.804 VEL , ...

135.
Marketing metaphoria; what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman by
Material type: Text Text
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ZAL .

136.
Consumer behavior by
Edition: 4th ed.  
Material type: Text Text
Publication details: Delhi: Biztantra, 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HOY .

137.
Geomarketing methods and strategies in spatial marketing edited by Gerard Cliquet
Material type: Text Text
Publication details: London ISTE ltd/viva books 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 GEO.

138.
Consumer behaviour Martin, Evans, Ahmad Jamal, Gorden Foxall by
Material type: Text Text
Publication details: NewDelhi Wiley India(p) ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 EVA .

139.
Indian consumer durables industry insight by
Material type: Text Text
Publication details: Hyderabad Cygnus 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.47 IND.

140.
We are like that only; understanding the logic of consumer India by
Material type: Text Text
Publication details: Delhi Portfolio 2007
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.83 BIJ , ...

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