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	101.	Contemporary selling building relationships creating value Mark W. Johnston, Greg W. Marshall by Johnston, Mark W Marshall, Greg W Johnston, Mark W Edition: 4th ed. Material type: Text Publication details: London Routledge 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 JOH . Place hold Save to lists Add to cart (remove)
	102.	Creating the strategy winning and keeping customers in B2B markets by Gould, Rennie Material type: Text Publication details: New Delhi Kogan Page 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GOU . Place hold Save to lists Add to cart (remove)
	103.	Consumer-Brand relationships theory and practice edited by Susan Fournier, Michael Breazeale, and Mare Fetscherin by Fournier, Susan Breazeale, Michael Fetscherin, Mare Material type: Text Publication details: London Routledge 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON. Place hold Save to lists Add to cart (remove)
	104.	Tilt shifting your strategy from products to customers by Dawar, N Material type: Text Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 DAW . Place hold Save to lists Add to cart (remove)
	105.	Advanced database marketing innovative methodologies and applications for managing customer relationships edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin by Coussement, Kristof Bock, Koen W. De Neslin, Scott A. Material type: Text Publication details: England Gower Publishing Ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658. 8120285574 ADV. Place hold Save to lists Add to cart (remove)
	106.	Judgement on the front line how smart companies win by trusting their people By Chris, Derose and Noel M. Tichy by Derose, Chris Tichy, Noel M. Material type: Text Publication details: New York Portfolio/ Penguin 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.314 DER . Place hold Save to lists Add to cart (remove)
	107.	Judgment on the front line how smart companies win by trusting their people by Chris Derose and Noel M. Tichy by Derose, Chris Tichy, Noel M. Material type: Text Publication details: New Delhi Penguin Book India Pvt Ltd 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.314 DER . Place hold Save to lists Add to cart (remove)
	108.	Customer relationship management perspectives from the marketplace by Simon Knox ...[et al] by Konx, Simon Edition: Spl. Indian ed. Material type: Text Publication details: London Routledge 2003 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	109.	Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR . Place hold Save to lists Add to cart (remove)
	110.	Relationship marketing and CRM in Indian retail banking lessons from India's best CRM-Savvy banks by Das, Kallol Material type: Text Publication details: Germany LAP LAMBERT Academic publishing GmbH & Co KG 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.10688 DAS . Place hold Save to lists Add to cart (remove)
	111.	Winning a billion consumers a disruptive approach for success in India by Joshi, Atul Material type: Text Publication details: New Delhi Sage 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.00954 JOS . Place hold Save to lists Add to cart (remove)
	112.	Customer relationship management concepts and technologies by Francis Buttle and Stan Maklan by Buttle, Francis Maklan, Stan Edition: 3rd ed. Material type: Text Publication details: London Routledge 2015 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 BUT , ... Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	113.	Advanced customer analytics targeting, valuing, segmenting and loyalty techniques by Grigsby, Mike Material type: Text Publication details: London Kogan Page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 GRI . Place hold Save to lists Add to cart (remove)
	114.	Customer relationship management by Mullick, N.H Material type: Text Publication details: New Delhi Oxford University Press 2016 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	115.	Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... [et al.]. by Payne, Adrian. Chartered Institute of Marketing. Series Added Entry-Uniform Title Marketing series (London, England). Professional development Material type: Text Publication details: Boston Butterworth-Heinemann 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 REL. Place hold Save to lists Add to cart (remove)
	116.	Selling your value proposition how to transform your business into a selling organization Cindy Barnes, Helen Blake & Tamara Howard by Barnes, Cindy Blake, Helen Howard, Tamara Material type: Text Publication details: London Kogan page ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.85 BAR . Place hold Save to lists Add to cart (remove)
	117.	B2B customer experience A practical guide to delivering exceptional CX by Nick Hague and Paul Hague by Hague, Nick Hague, Paul Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HAG . Place hold Save to lists Add to cart (remove)
	118.	Traction how any startup can achieve explosive customer growth Gabriel Weinberg and Justin Mares by Weinberg, Gabriel Mares, Justin Material type: Text Publication details: Great Britain Portfolio Penguin 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.11 WEI . Place hold Save to lists Add to cart (remove)
	119.	Neuro design neuromarketing insights to boost engagement and profitability Darren Bridger by Bridger, Darren Material type: Text Publication details: London Kogan Page 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80019 BRI . Place hold Save to lists Add to cart (remove)
	120.	100 practical ways to improve customer experience achieve end-to-end customer engagement in a multi-channel world Martin Newman and Malcolm McDonald. by Newman, Martin McDonald, Malcolm Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NEW . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi