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101.
Governing the economy The Politics of state intervention in Britain and France by
Material type: Text Text
Publication details: Cambridge Polity Press 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.941 HAL .

102.
Marketing for nonprofit organization by
Edition: 2nd ed. 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India Pvt. Ltd., c1982
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT .

103.
Managing alternatives case studies from Vikalpa; the journal for decision makers edited by KV Ramani...[etal] by
Material type: Text Text
Publication details: Delhi Macmillan India ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 MAN.

104.
Shock marketing advertising, influence, & family values
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR.

105.
Marketing strategies for competitive advantage by
Material type: Text Text
Publication details: Chichester John Wiley & Sons ltd 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ADC .

106.
Marketing and the bottom line the new metrics of corporate wealth by
Material type: Text Text
Publication details: London Prentice Hall 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 AMB .

107.
Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden by
Edition: 6th ed 
Material type: Text Text
Publication details: New York Mcgraw-Hill 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GUI .

108.
Industrial marketing analysis, planning and control Robert R Reeder, Edward G Brierty, Betty H Reeder by
Edition: 2nd ed 
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1991
Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.8 REE , ...

109.
Principles of marketing Philip Kotler, Gary Armstrong by
Edition: 7th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1996
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KOT , ...

110.
Marketing from advertising to zen by
Material type: Text Text
Publication details: Delhi Addison-Wesley Longman 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 AMB .

111.
Marketing mistakes by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New York John Wiley 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800973 HAR .

112.
Winning back your market the inside stories of the companies that did it by
Material type: Text Text
Publication details: New York John Wiley 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SHE .

113.
New marketing strategies evolving flexible processes to fit market circumstance by
Material type: Text Text
Publication details: New Delhi Sage 1999
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 CHA , ...

114.
How to prepare a marketing plan by
Edition: 4th ed 
Material type: Text Text
Publication details: Aldersnot Gower press 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 STA .

115.
Right side up building brands in the age of organized consumer by
Material type: Text Text
Publication details: London Harper collins business 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MIT .

116.
Marketing planning & strategy by
Edition: 3rd ed 
Material type: Text Text
Publication details: Cincinnati South-Western publishing 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 JAI .

117.
Marketing management by
Material type: Text Text
Publication details: Fort Worth The dryden press 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DIC .

118.
Basic marketing a global-managerial approach William D. Perreault and E. Jerome McCarthy by
Edition: 13th ed 
Material type: Text Text
Publication details: Boston Mcgraw-Hill 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PER .

119.
Market leadership strategies for service companies creating growth, profits and coustomer loyalty Craig Terrill and arthur Middle brooks by
Material type: Text Text
Publication details: Illinois NTC Business books 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TER .

120.
Marketing channel management a customer-Centric approach by
Material type: Text Text
Publication details: New Delhi Response books 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 VEN .

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