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	101.	How and why organizaions use market research by Callingham, Martin Material type: Text Publication details: London Kogan Page 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 CAL . Place hold Save to lists Add to cart (remove)
	102.	Qualitatives marketing research a cultural approach Johanna Moisander and Anu Valtonen by Moisander, Johanna Valtonen, Anu Material type: Text Publication details: London Sage Publications 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MOI . Place hold Save to lists Add to cart (remove)
	103.	Customer satisfaction research management a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations by Allen, Derek R American Society for Quality Material type: Text Publication details: Delhi Pearson Education (Singapore) Pte Ltd [ASQ ] 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 ALL . Place hold Save to lists Add to cart (remove)
	104.	Consumer insight how to use data and market research to get closer to your customer Merlin Stone...[et al] by Stone, Merlin Material type: Text Publication details: New Delhi Kogan Page India 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 CON. Place hold Save to lists Add to cart (remove)
	105.	Snapshot survey quick affordable marketing research for every organization by Corder, Lloyd Material type: Text Publication details: Chicago Dearborn Trade publishing 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 COR . Place hold Save to lists Add to cart (remove)
	106.	Why people buy things they dont need understanding and predicting consumer behavior by Danziger, pamela N Material type: Text Publication details: Chicago Dearborn trade publishing 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 DAN . Place hold Save to lists Add to cart (remove)
	107.	Guerrilla marketing research marketing research techniques that can help any business make more money by Kaden, Robert J Material type: Text Publication details: London Kogan Page 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 KAD . Place hold Save to lists Add to cart (remove)
	108.	Satisfaction how every great company listens to the voice of the customer Chris Denove and James D Power by Denove, Chris Power, James D Material type: Text Publication details: New Delhi Portfolio (Penguin Books) 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 DEN . Place hold Save to lists Add to cart (remove)
	109.	Marketing research tools & techniques by Bradley, Nigel Material type: Text Publication details: New Delhi Oxford University press 2007 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 BRA , ... Place hold Save to lists Add to cart (remove)
	110.	Marketing Research workbook by ICFAI Material type: Text Publication details: Hyderabad The ICFAI centre for management research 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAR. Place hold Save to lists Add to cart (remove)
	111.	Marketing research by ICFAI Material type: Text Publication details: Hyderabad The ICFAI centre for management research 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAR. Place hold Save to lists Add to cart (remove)
	112.	Advertising research the internet consumer behavior and strategy edited by George Zinkhan by Zinkhan, George M American marketing Association Material type: Text Publication details: Chicago American Marketing Association 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV. Place hold Save to lists Add to cart (remove)
	113.	Marketing research concepts practices and cases Sunanda Easwaran, Sharmila J Singh by Easwaran,Sundana Singh, Sharmila J Material type: Text Publication details: New Delhi Oxford University press 2006 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 EAS , ... Place hold Save to lists Add to cart (remove)
	114.	Marketing research methodological foundations Gilbert A. churchill, Dawn lacobucci by Churchill,Gilbert A Iacobucci, dawn Edition: 9th ed. Material type: Text Publication details: Australia South-Western 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 CHU . Place hold Save to lists Add to cart (remove)
	115.	Marketing research; concepts and cases Donald R. Cooper. pamela S. Schindler by Coorper, Donald R Schindler, Pamela S Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 COO . Place hold Save to lists Add to cart (remove)
	116.	Marketing research by Beri, G.C Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BER . Place hold Save to lists Add to cart (remove)
	117.	Marketing research Carl McDaniel, Roger Gates by McDaniel, Carl Gates, Roger Edition: 7th ed. Material type: Text Publication details: New Jersey John Wiley & Sons inc 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 DAN . Place hold Save to lists Add to cart (remove)
	118.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text Publication details: Log Angeles Sage 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAZ . Place hold Save to lists Add to cart (remove)
	119.	Marketing research text and cases by Nargundkar, Rajendra Edition: 3rd ed. Material type: Text Publication details: New delhi Tata McGraw-Hill publishing company ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 NAR . Place hold Save to lists Add to cart (remove)
	120.	Marketing research an applied orientation Naresh K Malhotra, Satyabhushan Dash by Malhotra, Naresh K Dash, Satyabhushan Edition: 5th ed. Material type: Text Publication details: New Delhi Longman( Pearson education) 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAL . Place hold Save to lists Add to cart (remove)

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