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	101.	Corporate brand personality re-focus your organization's culture to build trust respect and authenticity by Everett, Lesley Material type: Text Publication details: London Kogan Page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 EVE . Place hold Save to lists Add to cart (remove)
	102.	The Handbook of brand management scales Lia Zarantonello Lia and Veronique Pauwels-Delassus by Zarantonello, Lia Pauwels-Delassus, Veronique Material type: Text Publication details: London Routledge 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ZAR . Place hold Save to lists Add to cart (remove)
	103.	Consumer culture and society by Wendy Wiedenhoft Murphy by Wiedenhoft, Wendy A Material type: Text Publication details: Los Angeles Sage 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 306.30973 WIE . Place hold Save to lists Add to cart (remove)
	104.	Essentials of consumer behavior by Stephens, Debra L Material type: Text Publication details: London Routledge 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 STE . Place hold Save to lists Add to cart (remove)
	105.	Nudge Improving decisions about health, wealth and happiness Richard H. Thaler and Cass R. Sunstein by Thaler, Richard H Sunstein, Cass R. Material type: Text Publication details: London Penguin Books 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 330.019 THA . Place hold Save to lists Add to cart (remove)
	106.	Superconsumers A simple, speedy and sustainable path to superior growth by Yoon, Eddie Material type: Text Publication details: Boston, Massachusetts Harvard Business Review Press 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 YOO . Place hold Save to lists Add to cart (remove)
	107.	Artificial intelligence marketing and predicting consumer choice an overview of tools and techniques Steven Struhl by Struhl, Steven Material type: Text Publication details: London Kogan page ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658,80028563 STR . Place hold Save to lists Add to cart (remove)
	108.	International consumer behavior Its impact on marketing strategy development by Samli, A. Coskun Material type: Text Publication details: London Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SAM . Place hold Save to lists Add to cart (remove)
	109.	How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer by Bergh, Joeri van den Behrer, Mattias Edition: 3rd ed. Material type: Text Publication details: London Kogan page 2016 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	110.	Predictive analytics for marketers using data mining for business advantage by Leventhal, Barry Material type: Text Publication details: London; New York Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8302856312 LEV , ... Place hold Save to lists Add to cart (remove)
	111.	The Coming of Consumer Society edited by Kulwinder Kaur by Kaur, Kulwinder (ed) Material type: Text Publication details: New Delhi Manohar publishers & Distributors 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 COM. Place hold Save to lists Add to cart (remove)
	112.	Consumer Psychology by Jonsson-Boyd, Cathrine Material type: Text Publication details: New York Open University Press 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 JAN . Place hold Save to lists Add to cart (remove)
	113.	Neuro design neuromarketing insights to boost engagement and profitability Darren Bridger by Bridger, Darren Material type: Text Publication details: London Kogan Page 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80019 BRI . Place hold Save to lists Add to cart (remove)
	114.	Designing products people love how great designers create successful products Scott Hurff by Hurff, Scott Edition: Indian edition ed. Material type: Text Publication details: Sebastopol, CA O'Reilly 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5752 HUR . Place hold Save to lists Add to cart (remove)
	115.	The Green bundle Pairing the market with the planet by Magali A. Delmas with David Colgan by Delmas, Magali A Colgan, David Material type: Text Publication details: California Stanford University Press 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DEL . Place hold Save to lists Add to cart (remove)
	116.	Consumer culture theory edited by Eric J. Arnould & Craig J. Thompson by Arnould, Eric J., editor. Thompson, Craig J., editor. Material type: Text Publication details: London Sage 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 306.3 CON. Place hold Save to lists Add to cart (remove)
	117.	The SAGE handbook of consumer culture edited by Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh. by Kravets, Olga (ed) Maclaran, Pauline (ed) Miles, Steven (ed) Venkatesh, Alladi (ed) Material type: Text Publication details: London Sage 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 306.3 SAG(Ref.). Place hold Save to lists Add to cart (remove)
	118.	Hooked how to build habit-forming products Nir Eyal with Ryan Hoover by Eyal, Nir Hoover, Ryan Material type: Text Publication details: New York Penguin Random House 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575019 EYA . Place hold Save to lists Add to cart (remove)
	119.	Consumer behavior a digital native Varsha jain, Jagdish Seth & Don E. Schultz by Jain, Varsha Sheth, Jagdish Schultz, Don E. Material type: Text Publication details: Chennai Pearson India Education Services Pvt Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 JAI . Place hold Save to lists Add to cart (remove)
	120.	The howard-sheth theory of buyer behavior by Sheth, Jagdish N Edition: 50th Anniversary Edition ed. Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 SHE . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi