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101.
Employer branding for dummies Richard Mosley and Lars Schmidt by
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.301 MOS .

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102.
Brand storytelling put customers at the heart of your brand story by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROD .

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103.
The digital-first customer experience seven design strategies from the world's leading brands Foreword by Jeanne Bliss by
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WHE .

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104.
From marginal to mainstream why tomorrow's brand growth will come from the fringes-and how to get there first by
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 EDW .

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105.
The guide to earned media how to use PR strategies to enhance your brand by
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCR .

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106.
Content marketing strategy how to harness the power of your brand's voice Foreword by Philip Kotler by
Material type: Text Text
Publication details: London Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROS .

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107.
Global brand strategy world-wise marketing in the age of branding by
Material type: Text Text
Publication details: London Palgrave Macmillan 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 STE .

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108.
Brand breakout how emerging market brands will go global Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. by
Material type: Text Text
Publication details: Hampshire Palgrave Macmillan 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KUM .

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109.
Marketing fashion : critical perspectives on the power of fashion in contemporary culture / edited by Karin M. Ekström. by Series: Routledge studies in the fashion industry
Edition: 1st editon.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 687.0688 MAR.

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110.
How brands grow part 2 : including emerging markets, services and durables, new brands and luxury brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Oxford University Press, c2022
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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111.
Design and strategy : a step-by-step guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, c2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 745.4 GRI.

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Williamson Magor Library | International Management Institute New Delhi