Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson

By: Contributor(s): Material type: TextTextPublication details: Boston Irwin mcgraw-Hill 1999Edition: 5th ed.  Description: xxv,545p Subject(s): DDC classification:
  • 658.8342 PET 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8342 PET  (Browse shelf(Opens below)) Available 9429

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Williamson Magor Library | International Management Institute New Delhi