Building brands directly creating business value from customer relationships

By: Material type: TextTextPublication details: London Macmillan Press Ltd 1996Description: xvi, : 431p. : 24cm. Subject(s): DDC classification:
  • 658.827 PEA 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 PEA  (Browse shelf(Opens below)) Available 7258

Includes index 

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Williamson Magor Library | International Management Institute New Delhi