Handbook of marketing scales Multi-item measures for marketing and consumer behavior research

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks Sage 1999Edition: 2nd ed.  Description: xiv,537p Subject(s): DDC classification:
  • 658.83 BEA(Ref.) 
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Item type Current library Call number Status Barcode
Reference Reference International Management Institute New Delhi 658.83 BEA(Ref.)  (Browse shelf(Opens below)) Available 9356

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Williamson Magor Library | International Management Institute New Delhi