What's in a brand? Building brand equity through advertising

By: Material type: TextTextPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 1998Description: xxiii, : 335p. Subject(s): DDC classification:
  • 658.827 JON 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 JON  (Browse shelf(Opens below)) Available 8643
Book Book International Management Institute New Delhi 658.827 JON  (Browse shelf(Opens below)) Available 8590

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi