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Contemporary marketing wired Louis E. Boone and David L. Kurtz

By:

Boone, Louis E

Contributor(s):

Kurtz, David L.

Material type: Text

Text

TextPublication details: Fort Worth The Dryden Press 1998Edition: 9th ed. Description: xxxiii, : 825p. Subject(s):

DDC classification:

658.802 BOO

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Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.802 BOO (Browse shelf(Opens below))	Available	8378

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by Mishra, Srikanta
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5 Globalisation and international business
6 Management information Systems
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7 Tourism management
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9 Structural adjustment in the Indian economy
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13 Mergers and aquistions of companies
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17 Marketing management
by Monga, G.S
18 Insurance
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19 Managing cultural diversity in globalisation
by Bhatia, S.K
20 Management of hospitals

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