Valuing your customers from quality information to quality relationships through database marketing

By: Material type: TextTextPublication details: London McGraw-Hill 1995Description: xiv, : 371p. : 23cm. Subject(s): DDC classification:
  • 658.8 JEN 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 JEN  (Browse shelf(Opens below)) Available 6630

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi