Marketing research David A Aaker, V. Kumar, George S Day

By: Contributor(s): Material type: TextTextPublication details: New York John Wiley & Sons 1995Edition: 5th ed. Description: xvi, : 783p : 27cm. Subject(s): DDC classification:
  • 658.83 AAK 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.83 AAK  (Browse shelf(Opens below)) Available 6565
Book Book International Management Institute New Delhi 658.83 AAK  (Browse shelf(Opens below)) Available 6566

Includes index 

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Williamson Magor Library | International Management Institute New Delhi