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Strategic Brand Management new approaches to creating and evaluating brand equity

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Material type: Text

TextPublication details: London Kogan Page Ltd 1995Description: 230p. : 23cm. Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.827 KAP (Browse shelf(Opens below))	Available	7242

Includes bibliographical references and index

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