Defending your brand against imitation consumer behaviour, marketing strategies and legal issues

By: Material type: TextTextPublication details: Westport Quorum Books 1995Description: xvii, : 184p. : 22cm. Subject(s): DDC classification:
  • 658.8'27 ZAI 
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Item type Current library Call number Status Barcode
Book Book IMI Delhi 658.8'27 ZAI  (Browse shelf(Opens below)) Available 7683

Includes bibliographical references and index 

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