Digital marketing
Material type:
TextPublication details: New Delhi: Ishwar Books; c2025.Description: 280pISBN: - 9789386777249
- 658.872 ARY
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IMI Delhi | 658.872 ARY (Browse shelf(Opens below)) | Available | 22392 |
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| 658.87 KOT Redefining retail: 10 guiding principles for a post-digital world | 658.8700941 POT The urban retailing system : location, cognition, and behaviour | 658.872 AIM AI marketing: how AI is transforming marketing and business growth | 658.872 ARY Digital marketing | 658.872 BAB Digital marketing | 658.872 BHA Fundamentals of digital marketing | 658.872 BIG Influencer boot camp : a guide to building a successful social media business |
Includes bibliographical references and index.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Contents: the evolution of digital marketing, website intelligence and return on investment, consumer behavior and marketing research, the digital marketing toolbox, digital marketing strategy and planning, etc.
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